Here are couple of recent data slides from Nielsen on the U.S. Prosecco market, reinforcing my comments in yesterday’s post. Volume up 34%, value up 37% and a whole lot of headroom to continue growth. No surprise that I saw many new vineyards being planted there. Hard work, but looks like it’s a wise investment.
And keep in mind Champagne is growing as well, just at a slower pace…6% volume and 9% value is not too shabby.