Author: Steve Raye

Vinexpo New York Registration Now Open

Registration to attend Vinexpo New York went live this week and you can register here:  https://www.vinexponewyork.com/attend/ It will be held March 5/6, 2018 at the Javitz Center in New York. So far, the show has signed on over 160 exhibitors from 14 countries and the response I’m getting from promotional emails to my personal network has been very favorable.  One of the very progressive ideas that distinguishes Vinexpo New York is that it is a collaboration between Vinexpo and Diversified Communications, a large and experienced multi-national event management company headquartered in Portland, ME.  That prescient decision by the two companies is going to result in the best of both worlds:  Vinexpo’s international wine and spirit industry experience, and Diversified Communications’ expertise in putting on events.  I had the chance to attend the Seafood Expo North America in Boston this past May that Diversified Communications has a similar deal with, and was very impressed with what I saw. The Vinexpo New York show addresses a fundamental need for export wine and spirit producers:  How to break into and grow in the U.S. market.  Exhibitors will include new-to-the-U.S. brands as well as established products seeking to expand their footprint in America.  On the attendee side key buyers will include importers and wholesalers, but also on and off premise accounts, sommeliers, industry influencers and journalists.  The focus of the event itself is...

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“Flip Chart”

There has been a flurry of recent wine and spirit brand acquisitions with Casamigos’ $700MM/$1B sale price grabbing the headlines as the ultimate “Flip.” With a nod to John Beaudette of MHW who taught me this rule of thumb. Check out this chart of recent brand purchases showing the reference valuation of $ sold for/current case volume. Many people thought the Grey Goose and Absolut deals were high priced. Well, Clooney and Co. set the bar 3+ times higher with the brand valued at $4,118 per case at the 2017 forecast of 170,000 cs, and $5,833 at 2016’s 120,000...

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