Author: Steve Raye

“Flip Chart”

There has been a flurry of recent wine and spirit brand acquisitions with Casamigos’ $700MM/$1B sale price grabbing the headlines as the ultimate “Flip.” With a nod to John Beaudette of MHW who taught me this rule of thumb. Check out this chart of recent brand purchases showing the reference valuation of $ sold for/current case volume. Many people thought the Grey Goose and Absolut deals were high priced. Well, Clooney and Co. set the bar 3+ times higher with the brand valued at $4,118 per case at the 2017 forecast of 170,000 cs, and $5,833 at 2016’s 120,000...

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USA Trade Tasting Wrap Up

Guest post by Malvika PatelĀ  summing up the USATT. On May 16-17, the United States Trade Tasting (USATT) event brought together producers, importers, distributors and other industry professionals at the Metropolitan Pavilion in New York. Producers learned more about how to enter the competitive U.S. marketplace, while importers and distributors got an early look at some of the innovative brands and products potentially coming to the U.S. market. The event, which featured more than 1,500 participants and 138 exhibitors from more than 20 countries, focused on helping emerging brands stand out and differentiate themselves within their product category. Learning...

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