New Blog: OH-pinions
As many of you know I've started a new company called Bevology, Inc. As part of the process, I've also begun a new blog titled OH-pinions. (https://steveraye.wordpress.com/ ) So please mosey on over to the new site and let's keep the conversation...
read moreWebinar scheduled for June 3 , BTN Coaching Sessions
Coming off two very successful presentations on this subject at Vinitaly and the London Wine Fair, I'd like to invite you all to please join me at 12:30PM (Eastern) next Wed. June 3 for a webinar I'll be presenting as part of Beverage Trade Network's Coaching Sessions...
read moreWelcome to Steve’s New Blog Digs
Welcome to the OH-pinions blog. To explain the title, OH is the hydroxyl functional group which defines a given molecule as an alcohol. So, this is a continuation of my previous musings on BATchat.net with comments on the business of marketing wine, beer and...
read moreCheck Out This Panel at the London International Wine Fair Wed. May 20
I'll be speaking at the London International Wine Fair on Wed. May 20 at 3:30PM alongside Sid Patel of Beverage Trade Network and John Beaudette of MHW Ltd. We're doing a panel on Insider’s Guide to Penetrating the U.S. Wine Market. Whether you are looking to launch...
read moreU.S. Wine Market: Disrupting the System. Presentation at Vinitaly 2015
The web has democratized wine marketing empowering smaller producers to compete on an even playing field with the big guys with big budgets. The secret…connect with consumers at the places they go, and at the precise time they are interested in purchasing wine.
read moreCultural Tips on Doing Business in the American Wine Market
I'm just back from two weeks in Spain educating wineries in DO Ribera del Duero and Rueda on the U.S. Market. One of the subjects most requested by the attendees was for insights on dealing with Americans from a cultural perspective. Here's what I presented. ...
read moreCultural Tips for Doing Business in America
I'll be giving a series of seminars in Spain next week and one of the presentations is on cultural tips for doing business in America. What Defines Americans? • Individualism, self-reliance and the drive to be successful. • Anything is possible if you work hard...
read moreHey, here’s an idea, let’s NOT do a Grand Tasting: Vinitaly Visionary, Stevie Kim
Vinitaly International Academy reschedules “A Study in Sangiovese for Jun 2 in NY
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