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Notes from the EWBC, PR folks, Please Get a Clue!

   One interesting event occurred was a criticism leveled at “whoever keeps flooding my office with unsolicited samples of wines.”  That was a quote from David Honig of Palate Press.  It was a comment during a session on “generic promotion” ...

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European Wine Bloggers Conference

I'm in Vienna this week at the European Wine Bloggers Conference hosted by our client the Austrian Wine Marketing Board. Kudos to Robert McIntosh, Gabriella and Ryan Opaz who organized the conference and did a fabulous job.  The venue was pretty outstanding...

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US Drinks Conference Distributor Panel

One of the highlights of the U.S. Drinks Conference was the distributor panel moderated by Ted Roman, EVP of William Grant, with panelists Kevin Fennessey, CMO of Southern Wine and Spirits; Efren Puente, VP of Marketing at Charmer Sunbelt; Bob Hendrickson, President...

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US Drinks Conference

I'll be making a series of posts on the USDC, but thought I'd get some of the early pix up in the meantime. A big shout out of thanks to Denise Menefee for being the unrelenting driving force that made the conference a success. She's pictured here with husband Jeff...

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USDC on CNBC

The U.S. Drinks Conference 2010 kicks off today.  We're at a bigger venue this year but still will pack the room with an SRO crowd of 200+ from 14 countries.We're especially pleased that CNBC will be covering the conference this year with a film crew working with...

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A Dutch Point of View

I’ve been in Holland for a few days for meetings with our client Canei wine and next week with the folks from deKuyper. Jean Erickson and I did some busman’s holiday work and checked out a bunch of retail wine and spirits stores as well as on premise accounts for a...

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Are We Engaged Yet?

I had just finished writing my presentation for the U.S. Drinks Conference and was reflecting on a few recent conversations I had on social media marketing and it dawned on me that we’ve turned a corner.Within the past two days I’ve spoken to self-described Luddites...

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