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I guess we owe an acknowledgement (or perhaps an apology) to Ron Lepow of Glazer’s. He used the metaphor of offshore suppliers thinking they can just “paint the states” at the US Drinks Conference in London last year, and evidently it really struck a chord…so much so...

There was only one Absinthe exhibited at the WSWA show (Mythe) and we were quite surprised at the dominance of licorice in the flavor profile. The folks there told us that the category is being consumed not only with the two rituals, but also as shots, mixed with Red...

Even thought we work with John Beaudette on a number of products I never really appreciated the range and scope of the new products with which MHW works. From historic brands like Combier’s Triple Sec (wow, was that stuff good!?) to creative new concepts like Kai, a...

I just did a keyword search on the liquor category and was flabbergasted to see so 4 variants of Absinthe in the top ten:1. martini recipes2. buy absinthe3. martini4. chocolate martini5. absinthe6. absinth7. martini recipe8. absinthe alcohol9. whisky10. lime...

Vermouth, which was originally made using the flower heads from the wormwood plant, takes its name from the German "wermut" ("wormwood"). Aside from absinthe, other popular liquors, including vermouth, Chartreuse, and Benedictine, also contain small amounts of...

Here's an interesting bit of believable mythology regarding the history of Absinthe. In the 1840's during the Algerian War, the French soldiers commonly suffered from dysentery. The Army's solution was to issue opium to the troops because one of its side effects is...

Well, it’s begun. The key question I’ve asked myself concerns content and commitment…What to write about and will I keep it flowing? Stay tuned and we’ll find out together.The initial objective of the BATblog is to put my proverbial money where my mouth is. Author a...