Hot Tip to Kick Start U.S Spirit/Wine Market Entry: Get U.S.- Recognized Ratings and Reviews
Four U.S. wine and spirit competitions accept brands that are not currently imported into the U.S. Suppliers that are considering entering the U.S. market ought to make sure to enter these to establish a base level of credibility.
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BREXIT+Distributor Consolidation= New Challenges for U.S. Market Wine and Spirit Entries
The passage of BREXIT is shifting the attention of export wine and spirit brands to the U.S. market. This comes at a time when dramatic distributor consolidation has made it even harder than ever for brands to find a receptive ear. However, when one door closes, a...
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Seven Tips for Great Agency Client Relationships
7 Tips for agencies and clients to astonish each other with performance, and reward each other with growth.
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The truth about “Red Wine Hangovers”…hint, it’s NOT about sulfites.
Red wine hangover is NOT the result of sulfites. The root cause is dehydration.
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Top 10 Mistakes Export Wine and Spirit brands make in the U.S. market-and how to avoid repeating them
Lessons learned from 25 years of wine and spirit brand development. 10 Tips on the common mistakes brands make and how to avoid them.
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Nielsen Data on Prosecco/Sparkling Wine in the U.S.
Data from Nielsen shows strong growth for Prosecco as well as the whole sparkling wine category. Cheer!
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Prosecco: Looking for Love in all the Right Places
A closer look at Prosecco, why it has grown so popular, and what to look for on a label.
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Brand “Story” vs. “Narrative”: Why the Difference Matters
“Narrative” tells a story in a way that creates a dramatic effect and response.
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