In the Wine Biz, It Seems Brand is More Important Than Land
Prisoner Wine Company sale yields 400% gain in value for Huneeus
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Cool Infographic from VinePair on U.S. Consumer White Wine
Cool graphic from VinePair on U.S. consumers re: white wine. Meet VinePair Pres. Adam Teeter Mar. 23, he'll be moderating the press panel at USA Trade Tasting Mar. 23. Seats are just about sold out, so snag the remaining few here: ...
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Put Your Money Where Their Mouth Is: In-Store Tasting Is a Primary Promo Strategy
Tastings are probably the most effective tool wine and spirit suppliers have to make a direct impact on moving more boxes while building the brand. This is in contrast to couponing and discounting which can also have a significant volume impact, but at the risk of...
read moreWhither the Future of Journalism
So where scarcity of the means of distribution previously meant journalism’s function was to filter information before publication, it now means content editing and filtering comes after publication
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Wine Price Structure Model for the U.S. Market
Here's a link to a pdf explaining a price structure model for the U.S. market from Ex-Cellar to retail shelf price. Wine Price Structure Model for the U.S....
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“Terroir” Being Redefined by Social Media: from “where produced” to “where consumed.”
Terroir is traditionally defined as “the sum of every environmental force affecting a given vineyard site” (Karen MacNeil, Wine Bible 2nd Edition). To many in the industry it’s considered a French fantasy; for others it is gospel. And just recently the word seems to...
read moreWhat Foreign Wineries Want to Know About the U.S. Market
Here are the results of some research we conducted among export wineries regarding what type of information they most wanted to know about the U.S. market. MARKET STRUCTURE AND REGULATIONS • Finding an importer: How do you get one? • Open vs. control states:...
read moreExhibitor Registrations for USA Trade Tasting 2016 Officially Sold Out
New York, NY. January 10, 2016 – USA Trade Tasting announced that exhibitor registrations for the Grand Tasting are officially sold out. Occupying both floors of the celebrated Metropolitan Pavilion in New York City on March 21-23, the event will host 160 exhibitors...
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