{"id":1083,"date":"2016-01-19T19:18:20","date_gmt":"2016-01-19T19:18:20","guid":{"rendered":"https:\/\/steveraye.wordpress.com\/?p=1083"},"modified":"2016-04-07T12:13:54","modified_gmt":"2016-04-07T12:13:54","slug":"terroir-being-redefined-by-social-media-from-where-produced-to-where-consumed","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2016\/01\/19\/terroir-being-redefined-by-social-media-from-where-produced-to-where-consumed\/","title":{"rendered":"\u201cTerroir\u201d Being Redefined by Social Media: from \u201cwhere produced\u201d to \u201cwhere consumed.\u201d"},"content":{"rendered":"<div class=\"article-body\" dir=\"ltr\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1089\" src=\"http:\/\/dev.bevologyinc.com\/blog\/wp-content\/uploads\/2016\/01\/img_4209.jpg\" alt=\"IMG_4209\" width=\"5184\" height=\"3456\" \/>Terroir is traditionally defined as \u201cthe sum of every environmental force affecting a given vineyard site\u201d (Karen MacNeil, <span class=\"underline\"><strong>Wine Bible<\/strong><\/span> 2nd Edition). To many in the industry it\u2019s considered a French fantasy; for others it is gospel. And just recently the word seems to have jumped the fence (or maybe the shark) into the spirit industry.<br \/>\nEtymology aside, why should we care about the credibility, definition or the myth\/reality about the term?\u00a0\u00a0 The answer lies in the revolution in wine and spirit conversation that is social media.<\/p>\n<p>Terroir\u2019s traditional definition speaks to the uniqueness of where a wine is produced and the collective impact of the soil, slope, exposure, microbes in the soil, microclimate et al.<br \/>\nWe&#8217;re seeing a paradigm shift now however, with the word is taking root among Millennials in a new definition for wine:\u00a0 <strong><em>where it is consumed, and with whom<\/em><\/strong>.<\/p>\n<p>And let&#8217;s be clear, I&#8217;m not advocating this use, just reporting on it.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Terroir is traditionally defined as \u201cthe sum of every environmental force affecting a given vineyard site\u201d (Karen MacNeil, Wine Bible 2nd Edition). To many in the industry it\u2019s considered a French fantasy; for others it is gospel. And just recently the word seems to have jumped the fence (or maybe the shark) into the spirit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/01\/img_4209-768x512.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-ht","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1083"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=1083"}],"version-history":[{"count":1,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1083\/revisions\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media\/1458"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=1083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=1083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=1083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}