{"id":127,"date":"2010-09-21T05:59:00","date_gmt":"2010-09-21T09:59:00","guid":{"rendered":"http:\/\/batchat.net\/?p=127"},"modified":"2010-09-21T05:59:00","modified_gmt":"2010-09-21T09:59:00","slug":"are-we-engaged-yet","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2010\/09\/21\/are-we-engaged-yet\/","title":{"rendered":"Are We Engaged Yet?"},"content":{"rendered":"
I had just finished writing my presentation for the U.S. Drinks Conference<\/a> and was reflecting on a few recent conversations I had on social media marketing and it dawned on me that we\u2019ve turned a corner.<\/p>\n
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Within the past two days I\u2019ve spoken to self-described Luddites or representatives thereof (guy has his secretary print out emails for him), expert practitioners of the craft, and a bunch of folks somewhere in the middle.<\/p><\/div>\n

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That whole spectrum will always be there, but what I realized is that I\u2019m no longer an evangelist having to explain the new thing.  We\u2019ve finally reached a point where at least everyone\u2019s heard of social media. And while they might be a bit hazy on the definition and terminology (social media, social networks, word of mouth, viral marketing etc.) there\u2019s pretty much universal recognition of its existence and importance.<\/div>\n
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That\u2019s progress.  In spite of the few comments you still hear that \u201cthis Internet thing is gonna blow over\u201d I think most people in the marketing business recognize that there\u2019s been a sea change in the way we need to communicate with our customers, prospects and suspects.  <\/div>\n
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Simply stated, it\u2019s no longer a situation where marketers are shouting at the multitudes and hoping someone hears and maybe even pays attention, but rather a conversation among and between people whose actions indicate they share an interest in a subject.  Whether they\u2019ve become a Fan of a Facebook page, bookmark a forum or newsgroup, read or get an RSS feed from a blog, they\u2026WE\u2026 all have one thing in common\u2026we\u2019re ENGAGED.<\/div>\n
<\/div>\n
Engagement, however, is a two way street and has an implicit agreement that the commitment is mutual.  So it\u2019s incumbent on marketers to recognize that at its very core, social media is personal.  Even a brand with a quarter million Facebook fans has to make each one of them feel an individual connection.<\/div>\n
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Coming back to my intro thought here, we have turned a corner, but we still have a long road in front of us.  The challenge now is how to scale personal communications within larger communities.  <\/div>\n
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That\u2019s one of the subjects we\u2019ll be hearing a lot about at the USDC\u2026I\u2019m psyched to hear what Gary Vaynerchuk<\/a> has to say, as well as the folks on the panel I\u2019m moderating on social media.  So Tyler Colman<\/a>, Colleen Graham<\/a>, Nora Favelukes<\/a> and Carter Reum<\/a>\u2026.what do you think?<\/div>\n","protected":false},"excerpt":{"rendered":"

I had just finished writing my presentation for the U.S. Drinks Conference and was reflecting on a few recent conversations I had on social media marketing and it dawned on me that we\u2019ve turned a corner. Within the past two days I\u2019ve spoken to self-described Luddites or representatives thereof (guy has his secretary print out […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-23","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/127"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}