{"id":1350,"date":"2009-05-12T05:38:00","date_gmt":"2009-05-12T09:38:00","guid":{"rendered":"http:\/\/batchat.net\/?p=73"},"modified":"2009-05-12T05:38:00","modified_gmt":"2009-05-12T09:38:00","slug":"wall-street-journal-features-absinthe-mata-hari","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2009\/05\/12\/wall-street-journal-features-absinthe-mata-hari\/","title":{"rendered":"Wall Street Journal Features Absinthe Mata Hari"},"content":{"rendered":"<p><a href=\"http:\/\/dev.bevologyinc.com\/blog\/wp-content\/uploads\/2009\/05\/a5df1-wsjarticlesnagitcap2.jpg\"><img decoding=\"async\" style=\"float:right;margin:0 0 10px 10px;cursor:pointer;width:400px;height:264px;\" src=\"http:\/\/dev.bevologyinc.com\/blog\/wp-content\/uploads\/2009\/05\/a5df1-wsjarticlesnagitcap2.jpg?w=300\" border=\"0\" \/><\/a><br \/>Eric Felten covered Absinthe in the May 9\/10 weekend edition with a front page photo and jump to a great rating and review of <a href=\"http:\/\/www.absinthematahari.com\">Mata Hari<\/a>. To give some perspective for those of you overseas, this kind of coverage is a major PR coup in the US.  Eric is a very influential writer and blogger, and of course the WSJ is an extraordinarily influential publication.<\/p>\n<p>In addition to the coverage and attention for the category, it was significant that the story captured the positioning and message we&#8217;d been working on for the brand.  While the title indicates the author wasn&#8217;t enthralled with the flavor of absinthe in general, he did pick up on our point of difference&#8230;a lower licorice profile which makes it more mixable.  And the fact that he included a photo of the bottle was an added bonus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Felten covered Absinthe in the May 9\/10 weekend edition with a front page photo and jump to a great rating and review of Mata Hari. To give some perspective for those of you overseas, this kind of coverage is a major PR coup in the US. Eric is a very influential writer and blogger, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1350","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-lM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1350"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=1350"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1350\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=1350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=1350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=1350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}