{"id":1692,"date":"2016-04-08T14:50:41","date_gmt":"2016-04-08T14:50:41","guid":{"rendered":"http:\/\/dev.bevologyinc.com\/blog\/?p=1692"},"modified":"2016-04-18T14:18:54","modified_gmt":"2016-04-18T14:18:54","slug":"in-the-wine-biz-it-seems-brand-is-more-important-than-land","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2016\/04\/08\/in-the-wine-biz-it-seems-brand-is-more-important-than-land\/","title":{"rendered":"In the Wine Biz, It Seems Brand is More Important Than Land"},"content":{"rendered":"<div id=\"attachment_1693\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1693\" class=\"size-medium wp-image-1693\" src=\"http:\/\/dev.bevologyinc.com\/blog\/wp-content\/uploads\/2016\/04\/Prisoner-300x194.jpg\" alt=\"The Prisoner Lineup\" width=\"300\" height=\"194\" srcset=\"https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/04\/Prisoner-300x194.jpg 300w, https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/04\/Prisoner-768x497.jpg 768w, https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/04\/Prisoner-1024x663.jpg 1024w, https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/04\/Prisoner-1080x699.jpg 1080w, https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/04\/Prisoner.jpg 1162w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-1693\" class=\"wp-caption-text\">The Prisoner Lineup<\/p><\/div>\n<p>The recent $285 million sale of Prisoner Wine Company from Huneeus Vintners to Constellation raised eyebrows this week.\u00a0 Not just because the brand was originally purchased by by Huneeus for $40 million when it was doing 85,000 cases&#8230;comparably stated as $470\/current case sales at the time.\u00a0 Current volume is 175,000 cases which works out to $1,628 per current case.\u00a0 WOW!&#8230;just about a 4x increase in value.<\/p>\n<p>The real news is that there was no land, vineyards or winery as part of the deal&#8230;it&#8217;s for the brand only.<\/p>\n<p>What drove the increase in value?\u00a0 Two things&#8230;the right timing as the red blend category began to take off, and pricing the line at super premium MSRP&#8217;s, The Prisoner brand line retails for $35, another category that&#8217;s growing rapidly.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prisoner Wine Company sale yields 400% gain in value for Huneeus<\/p>\n","protected":false},"author":1,"featured_media":1693,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/04\/Prisoner.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-ri","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1692"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=1692"}],"version-history":[{"count":1,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1692\/revisions"}],"predecessor-version":[{"id":1694,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1692\/revisions\/1694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media\/1693"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=1692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=1692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=1692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}