{"id":1745,"date":"2016-06-07T14:15:01","date_gmt":"2016-06-07T14:15:01","guid":{"rendered":"http:\/\/dev.bevologyinc.com\/blog\/?p=1745"},"modified":"2016-06-07T14:15:01","modified_gmt":"2016-06-07T14:15:01","slug":"seven-tips-for-great-agency-client-relationships","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2016\/06\/07\/seven-tips-for-great-agency-client-relationships\/","title":{"rendered":"Seven Tips for Great Agency Client Relationships"},"content":{"rendered":"

When I first moved from the agency side to brand management, I held an onboarding meeting with my new advertising agency.\u00a0 The \u201cmanifesto\u201d I shared with them is still a philosophy I follow in agency and client relationships today:\u00a0 Astonish each other with performance, and reward each other with growth.<\/p>\n

Agency and Client Relationships \u2014 Goals for Both<\/h2>\n

What the client should expect from the agency:<\/p>\n

    \n
  1. Leadership: \u00a0Understand the end user, the client and all points in between as though you were pitching the business every day.\u00a0 Because you are.<\/li>\n
  2. Listen: \u00a0We were given one mouth and two ears for a reason.\u00a0 No matter how many awards you\u2019ve won, honesty and humility will get you a lot further than hubris.<\/li>\n
  3. Take the lead technologically: Adapt the creative process to capitalize on new media and marketing tools.<\/li>\n
  4. Commitment: \u00a0Wash windows willingly.<\/li>\n
  5. Quality: \u00a0Good enough isn\u2019t.\u00a0 Materials should be as polished and error-free as if they were a formal presentation to pitch the business.\u00a0 They are.<\/li>\n
  6. Timeliness: \u00a0Fifteen minutes early is on time. \u00a0On time is late.\u00a0 Late is unacceptable.<\/li>\n
  7. Fiscal responsibility: \u00a0Treat the client\u2019s money as if it were the agency\u2019s\u2026it is.<\/li>\n<\/ol>\n

    What the agency should expect from the client:<\/p>\n

      \n
    1. To appreciate, protect, and run great advertising and communications, even\u2015especially\u2015if it makes you a little nervous.<\/li>\n
    2. A sense of respect and trust supported by an understanding of the agency business and how its people are motivated.<\/li>\n
    3. Clear, consistent, and constructive direction.<\/li>\n
    4. Be open minded, decisive, and willing to take risks.<\/li>\n
    5. Question data. Just because it\u2019s labeled research doesn\u2019t mean it\u2019s true.<\/li>\n
    6. Explore \u201cwhat if?\u201d and \u201cwhy not?\u201d before saying \u201cno.\u201d<\/li>\n
    7. Say thank you, publicly, for a job well down.<\/li>\n<\/ol>\n

      (re-posted from MENG Blog http:\/\/mengonline.com\/blog\/2016\/06\/07\/seven-tips-for-great-agency-and-client-relationships\/)<\/p>\n","protected":false},"excerpt":{"rendered":"

      7 Tips for agencies and clients to astonish each other with performance, and reward each other with growth.<\/p>\n","protected":false},"author":1,"featured_media":1746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[277,280,282,278,283,279,97,281],"class_list":["post-1745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ad-agency","tag-ad-agency-relationships","tag-advertising-strategy","tag-agency","tag-business-relationships","tag-client","tag-marketing","tag-marketing-strategy","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2016\/06\/mad-men-pic.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-s9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1745"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":1,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1745\/revisions"}],"predecessor-version":[{"id":1747,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1745\/revisions\/1747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media\/1746"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}