We just launched a new service in partnership called GBS Capital Advisor.\u00a0 Here’s the press release we released yesterday with some background.<\/p>\n
Partnership Launched to Assist Beverage Entrepreneurs<\/strong><\/p>\n <\/em><\/p>\n GBS Capital Advisor to provide business planning and investment-sourcing assistance to start-up, early and mid-stage companies in all beverage categories.<\/em><\/p>\n <\/em><\/p>\n Plano, TX (Feb. 2, 2011)\u00a0 \u2014\u00a0 Two essential steps in bringing startup and early-stage beverage brands from concept to commercialization include a rigorous business plan and a practical strategy for attracting angel, private equity, and venture capital funding.\u00a0 Mid-stage companies trying to get their product to the next level have similar working capital needs. GBS Capital Advisor has been formed to provide assistance to business owners and entrepreneurs facing these challenges.\u00a0 The company is a partnership between two complementary consumer products consulting firms, GBS Growth Partners, and Brand Action Team.<\/p>\n \u201cWe regularly see companies and individuals with great products and ideas who need According to Steve Raye, Managing Partner at Brand Action Team which specializes in spirit, wine and beer marketing, \u201cThe services GBS Capital Advisor offers include development of a professional business plan that is designed to present a company in its best light, in a format that answers the questions that investors ask when they evaluate concepts.\u201d<\/p>\n As a result of a combined century of experience at global CPG companies such as Coca Cola and Diageo, coupled with the contacts, industry data and market research capabilities in beverages, GBS Capital Advisor can accelerate both the planning and funding processes.\u00a0 \u201cWe work with our clients to provide a comprehensive business plan in 60 days,\u201d Brennan said.<\/p>\n While many consultants can tell you what to do, the GBS Capital Advisor program does most of the work for the brand owner.\u00a0 The process has been proven successful in getting the right investors to look at the company and provide the investors with the right information they need to evaluate the opportunity.\u00a0 Additional services include development of a Private Placement Memorandum (PPM), Consumer Marketing and Social Media Marketing plans, as well as consulting on commercialization, distribution supply chain and HR issues.<\/p>\n GBS Growth Partners has an existing investment partnership with a private equity firm formed specifically to invest in high potential consumer products.\u00a0 \u201cOur extensive network gives us access to an array of Angel investors, VCs, Private Equity and other sources that significantly expands financing potential for these projects,\u201d commented Brennan.<\/p>\n GBS Capital Advisor has offices in Plano, TX and Avon, CT.\u00a0 For more information visit www.GBSCapitalAdvisor.com.\u00a0 Tel # 860-803-1072<\/p>\n <\/del>planning expertise and financing support to gain traction,\u201d said Jack Brennan, Managing Partner of the new entity.\u00a0 \u201cThese companies typically have done some planning but could benefit from more structure and detail necessary to attract the capital investment to grow their brands.\u00a0 We have the expertise to bring these companies the contacts and experience on how and who to approach for financial support,\u201d he added.<\/p>\n