{"id":1933,"date":"2017-03-28T21:29:37","date_gmt":"2017-03-28T21:29:37","guid":{"rendered":"http:\/\/165.227.70.253\/blog\/?p=1933"},"modified":"2017-03-28T21:29:37","modified_gmt":"2017-03-28T21:29:37","slug":"your-last-ad-the-front-label","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2017\/03\/28\/your-last-ad-the-front-label\/","title":{"rendered":"Your &#8220;Last Ad&#8221;:  The Front Label"},"content":{"rendered":"<p>A former creative director of mine stressed the importance of the label in communicating brand messaging as the \u201clast ad\u201d a consumer sees about your product. In the wine and spirits business, it very well could be the \u201conly ad\u201d.<\/p>\n<p>I\u2019ve seen a ton of market research on label design, but have always felt that for the majority of consumers, it comes down to a few key data points. On the front label\u2014an attention-getting design, and sufficient information for a consumer to make a decision on the perceived value in reference to the price charged.<\/p>\n<p>I\u2019ll leave the very subjective design piece of the equation to another post and focus here on the second, and use this wine imported by <a href=\"http:\/\/www.vottovines.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Votto Vines<\/a> as a point of reference.<\/p>\n<p>What I think this label does spectacularly well is provide the basic information the consumer needs to \u201cposition\u201d the product in their individual decision set.<\/p>\n<p>It even includes a score\u2026in this case a 94 from Wine Spectator. Many gatekeepers in the trade would say the score is probably the most important piece of information and I would recommend that it be positioned more visibly even if it violates the main label\u2019s design.<\/p>\n<p>Bottom line:\u00a0the more informative your brand\u2019s \u201cLast Ad\u201d the more likely it will make it through the consumer\u2019s decision process to an actual purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Basic tips for wine label design: make sure to include the information a customer needs to make a choice.<\/p>\n","protected":false},"author":1,"featured_media":1904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2017\/03\/post-pic.png","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-vb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1933"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=1933"}],"version-history":[{"count":2,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1933\/revisions"}],"predecessor-version":[{"id":1935,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/1933\/revisions\/1935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media\/1904"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=1933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=1933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=1933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}