{"id":2088,"date":"2017-12-13T13:44:08","date_gmt":"2017-12-13T13:44:08","guid":{"rendered":"http:\/\/165.227.70.253\/blog\/?p=2088"},"modified":"2017-12-13T13:44:08","modified_gmt":"2017-12-13T13:44:08","slug":"seismic-changes-u-s-winespirit-retail-market","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2017\/12\/13\/seismic-changes-u-s-winespirit-retail-market\/","title":{"rendered":"Seismic Changes in U.S. Wine\/Spirit Retail Market"},"content":{"rendered":"

Here’s a link<\/a> to a video of my presentation at Wine2Wine in Verona on Dec. 5.\u00a0 I talk about the impact of Amazon’s purchase of Whole Foods, exit from Amazon Wine, distributor consolidation and FedEx\/UPS tightening enforcement of direct shipping. (If you would like a copy of the pdf of the presentation, send me an email at steve@bevologyinc.com.)<\/p>\n

The key takeaways of the presentation were:<\/p>\n

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  1. Monitor the development of Amazon\/Whole Foodswine program and be first in line to present your wine when they start.<\/li>\n
  2. Import Solution:\u00a0\u00a0 Service importers such as MHW Ltd<\/a>., and Park Street <\/a>are often the best solution for wineries trying to enter the U.S. market.\u00a0 They effectively say “Yes” to everyone and have distributor licenses in multiple states as well.<\/li>\n
  3. Optimize your presence online.\u00a0 Many, if not most wine sites such as Vivino<\/a>, Wine-Searcher<\/a> (click “feedback” on your sku page) et al. welcome brands to post content on their sites.\u00a0 It’s free, and is an incredibly valuable tool.\u00a0 YOU get to control how your brand is presented to millions of consumers (VinePair cites 24MM Unique Monthly Visitors, Vivino 20 million users, Wine-Searcher 21 mullion) and many include options to include scores from critics as well as consumer ratings, along with the requisite high res images of both the bottle and labels of current vintages, winemaker’s notes, food\/wine pairings, brand\/estate story etc.)<\/li>\n
  4. Don\u2019t wait for someone else to drive retail distribution, get started by yourself, right now:\n