{"id":223,"date":"2011-03-21T18:13:53","date_gmt":"2011-03-21T22:13:53","guid":{"rendered":"http:\/\/batchat.net\/?p=223"},"modified":"2011-03-21T18:13:53","modified_gmt":"2011-03-21T22:13:53","slug":"the-thank-you-economy-by-gary-vaynerchuk","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2011\/03\/21\/the-thank-you-economy-by-gary-vaynerchuk\/","title":{"rendered":"The Thank You Economy by Gary Vaynerchuk"},"content":{"rendered":"

I just finished Gary Vee’s new book The Thank You Economy<\/em><\/strong><\/a> and I have to say he’s done it again.\"\"<\/a><\/p>\n

He’s been the most visible and productive advocate of using social media for marketing in the wine industry, and has demonstrated in the promos for this book that he’s not lacking for innovative new ideas for book promotion as well.<\/p>\n

Here\u2019s some excerpts from his in-your-face, straight-talking, get-out-of-your-chair-and-do-this manifesto of modern marketing.<\/p>\n

\u201cPeople can spell bullshit even across an oil slicked Gulf\u201d<\/p>\n

\u201cSocial media is not media, or even a platform, it\u2019s a massive cultural shift.\u201d<\/p>\n

\u201cIf you\u2019ve already experimented with social media and it didn\u2019t work, there are only two possible reasons:\u00a0 your product or service isn\u2019t any good, or you\u2019re doing it wrong.\u201d\u00a0 (great line, but I\u2019d add a third or maybe a corollary for both\u2026you don\u2019t have clear objectives)<\/em><\/p>\n

\u201cIt\u2019s not the number of followers you have or \u201clikes\u201d you get, it\u2019s the strength of your bond with your followers that indicates how much anyone cares about what you have to say.\u201d<\/p>\n

\"\"<\/a>

Steve Raye and Gary Vaynerchuk at the U.S. Drinks Conference<\/p><\/div>\n

Right on bro\u2019! We\u2019ve been carrying that flag for a while now\u2026Facebook fans and Twitter follower numbers are nice, but it\u2019s the depth of the engagement that we\u2019re interested in.\u00a0 We\u2019ve created a proprietary tool to measure engagement level across social media platforms and that tells us more about how we\u2019re doing than likes or followers.\u00a0 Combine that with social media monitoring tools like Sysomos and you\u2019ve got some powerful real-time, behavior-based market research.<\/em><\/p>\n

\u201cIntent Matters\u201d<\/p>\n

You said it Gary! The better you can intuit intent, the more likely you are to delight customers.\u00a0 That\u2019s why social media monitoring and tools like the engagement index are so important to us.\u00a0 They help us understand why people feel compelled to converse with us, so we can respond with more content of value to both of us.<\/em>
\nBottom line folks, if you want to know how social media is impacting the wine and spirits industry…read this book!
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s some excerpts from his in-your-face, straight-talking, get-out-of-your-chair-and-do-this manifesto of modern marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[58,144,150,155],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-gary-vaynerchuk","tag-steve-raye","tag-thank-you-economy","tag-u-s-drinks-conference","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-3B","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/223"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}