{"id":2376,"date":"2019-01-29T14:51:52","date_gmt":"2019-01-29T14:51:52","guid":{"rendered":"https:\/\/bevologyinc.com\/blog\/?p=2376"},"modified":"2019-01-29T14:51:57","modified_gmt":"2019-01-29T14:51:57","slug":"metrics-that-matter","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2019\/01\/29\/metrics-that-matter\/","title":{"rendered":"Metrics that Matter"},"content":{"rendered":"\n

One of the big challenges we face with new-to-the-U.S. and \nnew-to-the-World suppliers is a practical understanding of social media \nmarketing objectives and metrics.<\/p>\n\n\n\n

In the olden days (ca. 2010) fans and followers were what got \ncounted, reported and used as a yardstick. Unfortunately those metrics \ndidn’t and still don’t provide any real value, much less insight.<\/p>\n\n\n\n

There’s a rich choice of tools now, both native \n(Google\/Facebook\/Twitter analytics) and purpose-built that can be \nintegrated into a brand’s social media management infrastructure.<\/p>\n\n\n\n

But whatever tool or scheme you use, we’ve found it incredibly important to separate the soft from the hard metrics.<\/p>\n\n\n\n

So here’s a handy little chart I use to help us and our clients stay focused on measuring what matters…action.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I talk about this subject in more depth in my new book How to Get U.S. Market-Ready, available on Amazon.com and Amazon.it<\/a> in the EU. I’m also offering a FREE chapter to anyone who registers at www.GetUSMarketReady.com<\/a>.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

One of the big challenges we face with new-to-the-U.S. and new-to-the-World suppliers is a practical understanding of social media marketing objectives and metrics. In the olden days (ca. 2010) fans and followers were what got counted, reported and used as a yardstick. Unfortunately those metrics didn’t and still don’t provide any real value, much less […]<\/p>\n","protected":false},"author":1,"featured_media":2380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","et-has-post-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/bevologyinc.com\/blog\/wp-content\/uploads\/2019\/01\/metrics-giphy.gif","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-Ck","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/2376"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=2376"}],"version-history":[{"count":2,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/2376\/revisions"}],"predecessor-version":[{"id":2381,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/2376\/revisions\/2381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media\/2380"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=2376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=2376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=2376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}