{"id":369,"date":"2012-02-09T09:59:23","date_gmt":"2012-02-09T14:59:23","guid":{"rendered":"http:\/\/batchat.net\/?p=369"},"modified":"2012-02-09T09:59:23","modified_gmt":"2012-02-09T14:59:23","slug":"okay-so-maybe-i-am-a-luddite-pinterest-pops","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2012\/02\/09\/okay-so-maybe-i-am-a-luddite-pinterest-pops\/","title":{"rendered":"Okay, so maybe I am a Luddite. Pinterest is “Curated Browsing.”"},"content":{"rendered":"

The “kids” (our name for the real social media gurus in our office who do the real work) have their finger on the pulse of the tech world.\u00a0 They’ve been talking up Pinterest<\/a> as a useful new tool to leverage the coverage we’re generating for our clients.<\/p>\n

Ever the skeptic, I needed some validation that the numbers make it worthwhile and that the tool has credibility.\u00a0 So after seeing Gary Vee’s endorsement…scratch that…MANDATE<\/a> to use it, I flipped over to the believer side.<\/p>\n

Here are the deets:<\/p>\n

What is it<\/strong>: A virtual bulletin board that allows users to share images and links that they find interesting or inspiring.\u00a0 These “Pins” can be placed on thematic “Boards” that users can customize for any topic.\u00a0 Once something is pinned it can be “repinned” by other Pinterest users.\u00a0 So it’s a bit like a Twitter Retweet, but on steroids, and for normal people.<\/p>\n

Has it reached scale yet?\u00a0 You bet!\u00a0 Here are some of the latest data reported in Mashable:<\/p>\n

-Estimated Unique Visitor increased 429% from Sept. to Dec. 2011…to 7.21 million.\u00a0 And the rate of growth is accelerating.<\/p>\n

-Pinterest is driving more traffic than Google+.\u00a0 That’s right, it’s leapfrogged Goliath and has become one of the most popular social media portals for consumers to visit prior to visiting retailers’ websites.\u00a0 According to Hitwise, it’s number 5 behind Facebook, YouTube, Twitter and Yelp…and climbing fast.<\/p>\n

I thought a comment on Mashable<\/a> by Treehouselogic<\/a> incisively homed in on the strategic value here:\u00a0 Pinterest’s strength is that it captures passive social media users….the lurkers and readers.\u00a0 So it’s not necessarily the early adopter types or Twitter geeks, it’s a mainstream tool.\u00a0 And it works differently than search or Facebook or Twitter…think of it as “curated browsing”.<\/p>\n

So is Pinterest perfect?\u00a0 Of course not.\u00a0 According to our Anthony King, it’s definitely female-oriented, and because it’s used by a lot of Moms it’s probably wise to err on the conservative side while getting your feet wet.<\/p>\n","protected":false},"excerpt":{"rendered":"

The “kids” (our name for the real social media gurus in our office who do the real work) have their finger on the pulse of the tech world.\u00a0 They’ve been talking up Pinterest as a useful new tool to leverage the coverage we’re generating for our clients. Ever the skeptic, I needed some validation that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[40,57,58,100,117],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-curated-browsing","tag-garry-vee","tag-gary-vaynerchuk","tag-mashable","tag-pinterest","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-5X","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/369"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}