{"id":386,"date":"2012-06-25T11:21:57","date_gmt":"2012-06-25T15:21:57","guid":{"rendered":"http:\/\/batchat.net\/?p=386"},"modified":"2012-06-25T11:21:57","modified_gmt":"2012-06-25T15:21:57","slug":"worlds-leading-wines-event","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2012\/06\/25\/worlds-leading-wines-event\/","title":{"rendered":"World’s Leading Wines Event"},"content":{"rendered":"

I attended the World\u2019s Leading Wines<\/a> trade tasting and dinner in NY this week representing Rotes Haus <\/a>wines of Austria.\u00a0\u00a0 As many of you know through first hand experience, one of the key challenges many, if not most, off shore wineries and spirit producers face is finding an importer in the U.S.<\/p>\n

Unlike in Europe where trade shows such as ProWein<\/a>, VinExpo<\/a>, Vinitaly<\/a> and the London Wine Fair<\/a> cater to that business need, there\u2019s really nothing of scale in the U.S. that does.<\/p>\n

We found two programs that are attempting to close that gap, one called World\u2019s Leading Wines and the other is World Wine Meetings<\/a> which held a solo event in Chicago in April. I attended World\u2019s Leading Wines event in NY last week as both a speaker and a winery representative.<\/p>\n

Some background on WLW:\u00a0 It\u2019s run by an entrepreneurial trade show company in the UK called Commerce Interact run by Paul Catchpole and ably assisted by Chris Atkins.\u00a0 WLW held a road show with events in NY, Chicago and San Francisco in the U.S. and Asian events planned for later this year in Singapore, Beijing, Hong Kong, Seoul and Shanghai<\/p>\n

Approx. 20 people representing 38 wineries presented to 37 importers and 44 trade (on\/off-sale) at the New York event held June 18 at the Plaza Athenee hotel.\u00a0 WLW asked me to give a presentation on options to import wine in the U.S. for the exhibiting wineries.\u00a0 You can check it out on Slide Share<\/a><\/p>\n

I also participated representing Rotes Haus, a wonderful winery run by our friend Paul Kiefer in Austria.\u00a0 Rotes Haus and its sister brand Mayer am Pfarrplatz are small production, estate grown wines produced in Vienna.\u00a0 As some of you may know, Vienna is one of the few, if only capital cities in Europe with commercial production of wine within the city limits.\u00a0 Rotes Haus produces some exquisite Gruner Veltliners and is looking for an importer to represent the brand in the US.<\/p>\n

My takeaway from the show was that there\u2019s clearly a definitive need for something like this in the U.S., and WLW is a good first step.\u00a0 Well organized and efficiently run it attracted an interesting but limited mix of importers, on and off premise retailers and key trade folks.\u00a0 However my attendance did reinforce my thinking that there is an opportunity to improve on the structure.\u00a0 A walk around tasting is a convenient way to sample the wares of a variety of producers, but whether it\u2019s a small scale event like WLW or a massive one like ProWein, it\u2019s still sort of random.\u00a0 They rely on the diligence of the attendee to know in advance of who\u2019s exhibiting and then to match that with their specific need.<\/p>\n

I\u2019m thinking there\u2019s got to be a better way.<\/p>\n","protected":false},"excerpt":{"rendered":"

We attended World’s Leading Wines event to match importers with wineries, and Steve had a Point of View<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[54,67,92,121,143,170,171,179,202],"class_list":["post-386","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-find-us-importer","tag-importer","tag-london-international-wine-fair","tag-prowein","tag-spirits-2","tag-vinexpo","tag-vinitaly","tag-wine","tag-worlds-leading-wines","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-6e","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/386"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}