{"id":443,"date":"2008-04-09T19:59:00","date_gmt":"2008-04-09T23:59:00","guid":{"rendered":"http:\/\/batchat.net\/?p=15"},"modified":"2008-04-09T19:59:00","modified_gmt":"2008-04-09T23:59:00","slug":"this-guy-told-me-hes-best-friends-with-harvey-chaplin-and-he-can-get-me","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2008\/04\/09\/this-guy-told-me-hes-best-friends-with-harvey-chaplin-and-he-can-get-me\/","title":{"rendered":"\u201cThis Guy Told Me He\u2019s Best Friends with Harvey Chaplin and he can get me\u2026\u201d"},"content":{"rendered":"<p>Many of the newbie foreign suppliers we saw at <a href=\"http:\/\/www.wswa.org\">WSWA<\/a> seem to sing this same song to us on our first meeting.  They\u2019ve met some random guy trying to sell them on the guys\u2019 relationship with Harvey Chaplin (or John Magliocco or Vern Underwood or\u2026) He promises to not only get a meeting, but imply that it means Southern is not only going to take on the brand, but also focus the entire 30 state operation on developing the brand for you, (even though it might be a direct competitor to the bread and butter brands from the big boys).  <\/p>\n<p>Well, in spite of the WSWA\u2019s public rhetoric to the contrary, distributors do not build brands; it\u2019s the suppliers\u2019 responsibility to do that.  And the only sure way I know to get the attention of one of the major distributors is do something Marty Wolinsky and Dave Eickholt used to pound into my head:   Focus, Focus, Focus.  And in today\u2019s Bev Alc industry, that means: start small and targeted, concentrate your investment and energy in a few markets, and build sustainable, repeatable, noticeable and measurable success founded on retailer support and consumer pull.  THEN you can go to a distributor and present a fully integrated support program that\u2019s scaleable. The key is to demonstrate that you have done it, not that you\u2019re going to do it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of the newbie foreign suppliers we saw at WSWA seem to sing this same song to us on our first meeting. They\u2019ve met some random guy trying to sell them on the guys\u2019 relationship with Harvey Chaplin (or John Magliocco or Vern Underwood or\u2026) He promises to not only get a meeting, but imply [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-443","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-79","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/443"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=443"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/443\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}