{"id":447,"date":"2008-04-09T20:02:00","date_gmt":"2008-04-10T00:02:00","guid":{"rendered":"http:\/\/batchat.net\/?p=17"},"modified":"2008-04-09T20:02:00","modified_gmt":"2008-04-10T00:02:00","slug":"be-part-of-the-conversation","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2008\/04\/09\/be-part-of-the-conversation\/","title":{"rendered":"Be Part of the Conversation"},"content":{"rendered":"<p>We\u2019ve heard a lot of people repeat the Web 2.0 clich\u00e9 that \u201cContent is King\u201d.  But the new thinking is that Content is not King, <strong>Context<\/strong> is.  The internet has evolved in stages over the last 10 years from \u201cSurf\u201d to \u201cSearch\u201d to \u201cFind\u201d and now the challenge is to \u201cFilter\u201d.   We can get a massive amount of relevant information in a nanosecond\u2026Great\u2026now how do I winnow out of that only the information I need?<\/p>\n<p>That\u2019s why BAT is working so diligently on developing our Social Marketing capabilities.  Our client brands\u2019 consumers are seeking out and talking with others of like minds\u2026in blogs, in newsgroups, through RSS feeds, community tagging tools such as Digg and deli.cio.us, social networking sites like Facebook and more.  These are the places people are going (those people?..they\u2019re us!) because we\u2019re learning that we no longer need or are limited to looking to published authorities for guidance, but are finding more relevant and trustworthy information knowledgeable peers (think Wine Spectator being dethroned by Gary Vaynerchuk at <a href=\"http:\/\/tv.winelibrary.com\/\">Wine Library TV<\/a>)<\/p>\n<p>So here\u2019s the message marketers in this brave new world need to get\u2026Be Part of the Conversation\u2026With or without you, the conversation is taking place. The choice then is to participate and help shape it, or ignore it and let it shape you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve heard a lot of people repeat the Web 2.0 clich\u00e9 that \u201cContent is King\u201d. But the new thinking is that Content is not King, Context is. The internet has evolved in stages over the last 10 years from \u201cSurf\u201d to \u201cSearch\u201d to \u201cFind\u201d and now the challenge is to \u201cFilter\u201d. We can get a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-447","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-7d","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/447"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=447"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/447\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}