{"id":538,"date":"2008-05-22T04:26:00","date_gmt":"2008-05-22T08:26:00","guid":{"rendered":"http:\/\/batchat.net\/?p=26"},"modified":"2008-05-22T04:26:00","modified_gmt":"2008-05-22T08:26:00","slug":"new-media-marketing-in-the-international-drinks-business","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2008\/05\/22\/new-media-marketing-in-the-international-drinks-business\/","title":{"rendered":"\u201cNew Media Marketing\u201d in the International Drinks Business"},"content":{"rendered":"<p>I&#8217;m at our booth at the <a href=\"http:\/\/www.londonwinefair.com\">London International Wine Fair\/Distil<\/a> and I am surprised at the lack of top-of-mind awareness, much less any experience with or understanding of what I\u2019ll call new media marketing.  By that I  mean everything from organic SEO and  PPC to the social marketing programs we\u2019re working on with outreach to bloggers, drinks sites and social networking sites.  It simply doesn\u2019t come up in conversations either at Distil or the Wine Fair side of the show. And even when I mention it the response is something vague like, yeah\u2026we sort of heard about that stuff.<\/p>\n<p>And fuhgeddabout e-commerce!\u2026.lots of interest but no idea on how to or who to ask about it.  We\u2019ve got two very creative solutions we\u2019re developing for those opportunities.  And I\u2019ll speak to both of them in future posts. Ta for now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m at our booth at the London International Wine Fair\/Distil and I am surprised at the lack of top-of-mind awareness, much less any experience with or understanding of what I\u2019ll call new media marketing. By that I mean everything from organic SEO and PPC to the social marketing programs we\u2019re working on with outreach to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-8G","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/538"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/538\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}