{"id":643,"date":"2014-11-07T17:51:31","date_gmt":"2014-11-07T22:51:31","guid":{"rendered":"http:\/\/batchat.net\/?p=643"},"modified":"2014-11-07T17:51:31","modified_gmt":"2014-11-07T22:51:31","slug":"new-research-on-importance-of-e-commerce-as-behavior-target","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2014\/11\/07\/new-research-on-importance-of-e-commerce-as-behavior-target\/","title":{"rendered":"New Research on Importance of E-Commerce as Behavior Target"},"content":{"rendered":"<p>I just came across an interesting <a title=\"Cal Poly Study on Wine E-comm Buyer Profile\" href=\"http:\/\/academyofwinebusiness.com\/wp-content\/uploads\/2014\/07\/SMon04_Higgins_Lindsey.pdf\">study <\/a>by some folks at Cal Poly on the profile of\u00a0 e-commerce wine purchasers.<a href=\"http:\/\/steveraye.files.wordpress.com\/2014\/11\/buy-wine.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-645 size-medium\" src=\"http:\/\/batchat.net\/wp-content\/uploads\/2014\/11\/buy-wine-300x300.jpg\" alt=\"buy-wine\" width=\"300\" height=\"300\" \/><\/a><br \/>\nMy key takeaway is that online buyers are the center of the target for us for premium (&gt;$12\/bottle) wine brands.\u00a0\u00a0 It\u2019s an indicator that\u2019s much more precise than demographics or psychographics of their receptivity and likelihood to buy better wines.<\/p>\n<p>They:<br \/>\n-buy more wine<br \/>\n-buy more expensive wine<br \/>\n-consider themselves knowledgeable about wine and talk about wine with friends. They are regarded as the experts in their social circle and are more influential than all the wine magazines and websites \u2026probably combined!<\/p>\n<p>Not surprisingly they\u2019re more likely to use phone apps, websites and search in Google\u2026and less likely to use print as wine information source.<\/p>\n<p>Here are some of the details and conclusions<\/p>\n<p>Online wine buyers are more likely to:<br \/>\n-Consider themselves a wine enthusiast<br \/>\n-enjoy talking about wine<br \/>\n-Consider themselves knowledgeable about wine<br \/>\n-Consider themselves a wine connoisseur<\/p>\n<p>Online wine buyers vs. non online buyers<br \/>\n-buy on average two more bottles of wine\/month<br \/>\n-spend more on wine\/month:$135 vs. $81.61<br \/>\nspend more than 18.50 on a bottle<br \/>\n-interested in wines that are: premium quality, from a recognized growing region, from a family owned and\/or boutique winery. (Also less interested in wine at a sale price)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just came across an interesting study by some folks at Cal Poly on the profile of\u00a0 e-commerce wine purchasers. My key takeaway is that online buyers are the center of the target for us for premium (&gt;$12\/bottle) wine brands.\u00a0\u00a0 It\u2019s an indicator that\u2019s much more precise than demographics or psychographics of their receptivity and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-an","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/643"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=643"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/643\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}