{"id":694,"date":"2015-03-27T07:21:37","date_gmt":"2015-03-27T11:21:37","guid":{"rendered":"http:\/\/batchat.net\/?p=694"},"modified":"2015-03-27T07:21:37","modified_gmt":"2015-03-27T11:21:37","slug":"u-s-wine-market-disrupting-the-system-presentation-at-vinitaly-2015","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2015\/03\/27\/u-s-wine-market-disrupting-the-system-presentation-at-vinitaly-2015\/","title":{"rendered":"U.S. Wine Market: Disrupting the System. Presentation at Vinitaly 2015"},"content":{"rendered":"

I’m just back from a loooooooong trip to Europe which ended in Verona at Vinitaly 2015 giving a presentation on disruptive strategies for the U.S. market.<\/p>\n

The basic premise is that the web has democratized wine marketing permitting smaller players to compete on an even playing field with the big guys with big budgets.<\/p>\n

\"Change<\/a>

Change the equation: 1 +1 = 11<\/p><\/div>\n

I talk about several strategies suppliers can use to connect directly with consumers at the precise moment in time they’re looking for information on specific wines, producers, varieties, regions and countries.<\/p>\n

You can access the presentation here:\u00a0US Wine Market, Disrupting the System. Steve Raye Vinitaly 2015<\/a> or on SlideShare.<\/a><\/p>\n

And a special thanks to Stevie Kim of Veronafiere and her crack team for the invitation and hosting.<\/p>\n","protected":false},"excerpt":{"rendered":"

The web has democratized wine marketing empowering smaller producers to compete on an even playing field with the big guys with big budgets. The secret…connect with consumers at the places they go, and at the precise time they are interested in purchasing wine.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[50,97,158,179],"class_list":["post-694","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-e-commerce","tag-marketing","tag-u-s-wine-market","tag-wine","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-bc","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/694"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}