{"id":853,"date":"2014-11-22T09:36:35","date_gmt":"2014-11-22T14:36:35","guid":{"rendered":"http:\/\/batchat.net\/?p=649"},"modified":"2014-11-22T09:36:35","modified_gmt":"2014-11-22T14:36:35","slug":"for-immediate-release-i-dont-get-no-respect","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2014\/11\/22\/for-immediate-release-i-dont-get-no-respect\/","title":{"rendered":"For Immediate Release: “I Don’t Get No Respect”"},"content":{"rendered":"

Amber Gallaty who heads up our New York office forwarded a great post from “A Journalist” lambasting PR folks for robo-pitching.\u00a0 http:\/\/qz.com\/296528\/dear-pr-person-who-just-sent-me-a-robo-pitch\/<\/a><\/p>\n

It prompted me to summarize what I’ve learned from\u00a0 40 years in PR and the surfeit of crappy pitches I now get because this blog has made it onto someone’s list:<\/p>\n

-READ what they write, pitch to their interest and make the pitch personal.
\n-Don\u2019t pretend you know the person if you don\u2019t.
\n-Invest the time, energy and money to get to know them in person so you establish credibility with no quid pro quo<\/em> implied or stated.
\n-Be formal\u2026.no \u201chey there\u201d, or \u201cHi!\u201d (\u201cMy name\u2019s BRITney!!!!!!!)
\n-Don\u2019t use exclamation points. As Tish once told me, God gave you three: One for your birth announcement, one for your obit, and one to use during your life. Use it wisely.
\n-Cut to the chase\u2026open with an insight that speaks to their interest or something they just wrote, then pitch your idea\u2019s value relative to that. \u201cI just read the piece you did about e-commerce and was intrigued by your ideas. Here\u2019s a different perspective on the subject you might find interesting.\u201d
\n-Follow up with a reason why their particular readers would find the story of interest.
\n-Don\u2019t ask them to do anything (\u201clet me know if you want some more information, photos etc.\u201d) That\u2019s your job.
\n-Don\u2019t follow up with an email asking, \u201cjust checking to see if you got my pitch email.\u201d If you must follow up,\u00a0 I\u2019d rather get a phone call than an email\u2026these days it\u2019s more personal.
\n-Find a creative way to get the answer to the question you\u2019re really asking: \u201care you going to write anything about the subject I sent you.\u201d<\/p>\n

Lastly, recognize that real journalism is a dying craft. Those still employed are getting paid a pittance, and they\u2019re clinging to a belief that what they do matters to the paying subscribers of their\u00a0 rapidly expiring publications. PR folks need to acknowledge and respect that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recognize that real journalism is a dying craft. Those still employed are getting paid a pittance, and they\u2019re clinging to a belief that what they do matters to the paying subscribers of their rapidly expiring publications. PR folks need to acknowledge and respect that.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[79,119],"class_list":["post-853","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-journalism","tag-pr","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-dL","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/853"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=853"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/853\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}