{"id":906,"date":"2015-10-10T22:35:08","date_gmt":"2015-10-10T22:35:08","guid":{"rendered":"https:\/\/steveraye.wordpress.com\/?p=906"},"modified":"2015-10-10T22:35:08","modified_gmt":"2015-10-10T22:35:08","slug":"let-me-in-coach-im-ready-to-play","status":"publish","type":"post","link":"https:\/\/bevologyinc.com\/blog\/2015\/10\/10\/let-me-in-coach-im-ready-to-play\/","title":{"rendered":"Let Me in Coach, I’m Ready to Play"},"content":{"rendered":"
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\"USA<\/a>As many of you know I\u2019m passionate about helping open the doors of the U.S. market to new Bev. Alc. brands.\u00a0 From the U.S. Drinks Conference to the lectures I\u2019ve given at international trade conferences, I\u2019ve invested a lot of time telling people how hard it is to break into America.\u00a0 Then Sid Patel of Beverage Trade Network<\/a> figured out that it was time to stop talking about how hard it is, and give suppliers a practical way they can get their brands here and presented to the trade.\u00a0 Kudos to him for making me focus less on lectures and more on solutions.<\/p>\n

So, mark your calendars for March 21-23, 2016.\u00a0 The USA Trade Tasting will be held those three days at the Metropolitan Pavilion in New York City. (Link<\/a> to register is here and at the bottom of this post)<\/p>\n

Why it\u2019s important?<\/strong><\/p>\n

This is not<\/strong> just another walkaround tasting from X country or Y region.\u00a0 It\u2019s a radical new spin on wine and spirits trade shows in the U.S. that directly addresses the needs and interests of importers and distributors.\u00a0 We did the research and found out that in order to take the time out of their busy day to go to a tasting, they\u2019d much rather explore multiple<\/em><\/strong> regions and countries and not be limited to just one. Similarly on and off premise retailers aren\u2019t interested in what\u2019s not available, they only want to see what is.<\/p>\n

So the program features a creative new option for currently-not-imported wineries to use to be able to present and sell their products, courtesy of John Beaudette\u2019s team at MHW<\/a> that will be fully compliant with the Three-Tier System.\u00a0 In point of fact, \u00a0USATT is modeled on Vinitaly, ProWein and Vinexpo in that buyers will be connecting with sellers, but done in a way that plays by the rules in the U.S.<\/p>\n

There are three parts to the program:<\/p>\n

    \n
  1. A tasting of wines from a wide range of countries, regions, producers and importers: Italy, Spain, Australia, France, Germany, South Africa.\u00a0 Slovenia is coming as is Sweden (presenting a cider).\u00a0 There will be a parallel track of masterclasses on the wines of Australia, South Africa, Chile and New York State.<\/li>\n
  2. A full day of presentations, panels and discussions on the critical issues and changes taking place in our industry. Some high-profile names will be speaking including Danny Brager of Nielsen, Jim Ryan of Constellation, Rob Bradshaw of Cape Classics, Josh Wand of Bev Force, Marcy Whitman of Palm Bay, Scott Ades of Winebow, John Beaudette of MHW\u2026and me.\u00a0 (In fact, I\u2019ll be EmCee\u2019ing the whole lashup)<\/li>\n
  3. Shark Tank in a bottle: Our industry\u2019s very own riff on\u00a0Shark Tank where four different–and very lucky–producers will get 15 minutes to pitch their products to interested importers and distributors.\u00a0 Trust me, this is going to be QUITE\u00a0entertaining.<\/li>\n<\/ol>\n

    WIIFM:\u00a0 OK, so \u201cwhat\u2019s in it for me?\u201d you ask. \u00a0A chance to participate in a trade event that\u2019s new, innovative and addresses the specific needs of the trade.\u00a0 An opportunity to see wines, spirits, beers and ciders that you\u2019d never otherwise have had a chance to taste.\u00a0 Beyond that an opportunity to demonstrate your support in making our archaically-regulated industry just a bit more user-friendly to foreigners.\u00a0\u00a0 And it will be fun\u2026I think you’ll\u00a0learn something you didn\u2019t know, meet someone new, or just connect with old friends and support the cause.<\/p>\n

    I\u2019ve invested an incredible amount of time in this \u2026and will continue to\u2026because I believe the industry needs to move forward and open up for the little guys. \u00a0And I’m not the only one; Sponsors include\u00a0Bev Media, Wines of South Africa and Wine Australia, New York Wine and Grape Foundation, IWSR, and Wine Industry Insight. \u00a0Join us on the journey to make this happen.<\/p>\n

    Click through to this direct link to EventBrite to register:\u00a0 \u00a0http:\/\/www.eventbrite.com\/e\/2016-usa-trade-tasting-visitor-registration-portal-tickets-17315286488?aff=bevology<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    As many of you know I\u2019m passionate about helping open the doors of the U.S. market to new Bev. Alc. brands.\u00a0 From the U.S. Drinks Conference to the lectures I\u2019ve given at international trade conferences, I\u2019ve invested a lot of time telling people how hard it is to break into America.\u00a0 Then Sid Patel of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-906","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p7k1BV-eC","jetpack_sharing_enabled":false,"_links":{"self":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/906"}],"collection":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/comments?post=906"}],"version-history":[{"count":0,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/posts\/906\/revisions"}],"wp:attachment":[{"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/media?parent=906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/categories?post=906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bevologyinc.com\/blog\/wp-json\/wp\/v2\/tags?post=906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}