Wow. What a concept. This is one of the most unusual industry get togethers I’ve ever been at particularly because it’s such an interesting mix of attendees…brand owners, distributors and assorted other industry folk were complemented by a ton of bartenders (according to Jeff Morgenstern’s Twitter tweat there must not be a bar open in SF, they’re all here!). Also present in great numbers (total attendance approx. 1,000!?!) were regular consumers. Well not regular. These folks are passionate about cocktails and incredibly knowledgeable. John Pellaton of Hine Cognac (John, I told you I’d give you credit) summed it up well…it’s like the Sundance Festival for the spirits industry. The key question I keep hearing is, who came up with the idea of N.O. in July…it’s hot and humid.