E-marketer just issued a report showing continued declines in Twitter “numbers” and a whole lot of folks are mistakenly saying “I told you so.” But dig a little deeper and the real insight appears.
Twitter users are continuing to grow rapidly to an estimated 26 million or 15% of the internet population. That’s huge!
What’s happening is that people are accessing Twitter through channels that ComScore and Nielsen don’t count…mobile phones in particular, but also third party apps like Ping.fm…43% according to Crowd Science.