Blogging, Forums and Journalism: Compare and Contrast
There's a fascinating thread going on at www.drvino.com regarding some apparently heavy handed editing at The Wine Advocate Bulletin Board edited by Mark Squires.Schadenfreude acknowledged, but there's a legitimate debate here about journalism in blogs and...
read moreLiquid Visits to Greece, Italy and France
It's been a whirlwind past few weeks with a focus on the wine business. And as we all so often remark, it's a small world and we ran into a bunch of folks we've had the pleasure of working with and meeting over the years. My wife Susan and I attended an enjoyable...
read moreSix Myths of Social Media Marketing, with a note on costs.
Here's a great piece from by B.L. Ochman who writes the Whatsnextblog on Six Myths of Social Media Marketing. She's really on point with what we've found to be common misunderstandings of SMM. I think her reference numbers on costs are a bit high, at least for our...
read moreBrouhaha in the Blogsophere
My oh my! This week we witnessed a blogger blitz of a social media marketing effort gone awry. The short version of the story is that a competitive absinthe brand hired a PR agency who evidently didn't understand how to work with bloggers. They made some egregious...
read moreWine Library TV and Gary Vaynerchuk
I sat in on a seminar Gary Vaynerchuk of Wine Library TV put on at the Boston Wine Expo last weekend. Some folks are put off by Gary's "in your face" style, but once you get past the personality quirks, his message is definitely on point:--Wine is "broken" in...
read moreVino 2009
I had the honor of speaking on a panel discussion at last week's Vino 2009 event in New York on "Vintners' Access to the American Wine Market." (That's me hiding behind Lynn Walding.) Not surprisingly, the issue of direct-to-consumer shipments was the key point of...
read moreDefining Social Media Marketing
More and more clients are coming to us for Social Media Marketing Services, and I've found there's a lot of misunderstanding on just what Social Media is, and how to categorize and define the components.Simply stated, Social Media are online places where conversations...
read moreAmazon and wine e-commerce
As many of you are aware, Amazon.com is getting into the wine ecommerce business and I've stated publicly that they are going to be a game changer. Their corporate business model is to be a mile deep and a mile wide in terms of selection, and then add the "if you...
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