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We've had a busy week of meeting with prospective clients and a couple of trends seemed to emerge...1. Growing recognition of the decline in relative importance of "traditional" or ATL (Above the Line) advertising. Suppliers are recognizing that, especially with new...

The Hartford Courant ran a nice piece on our work with Absinthe Mata HariAvon-Based Company Helping To Distribute Absinthe, Once Banned In U.S.By KENNETH J. ST. ONGE | Special to the Courant November 13, 2008 Absinthe is an herbal-based liquor from France that until...

I've been invited to speak at Vino 2009 in New York on January 26. It's billed as the first industry convention of Italian wine in the U.S. and will be held during Italian Wine Week Jan 23-27. I'll be on a panel discussion giving my point of view on new tools...

This was the second year that we’ve put on the event in London and this year we had a larger number of delegates from even more countries. The feedback we’ve gotten from attendees was overwhelmingly positive with frequent comments on the level of insight provided and...

We had the chance to connect with blogger Jay Hepburn of Oh Gosh who guided us on a pub crawl. Given the fact that we did this the night before the U.S. Drinks Conference, and that the average age of the crawlers was 55+, it's no surprise we were done after two...

I'm reprinting an edited version of Rudy Ruiz's extemporaneous presentation at the U.S. Drinks Conference. He's 100% "spot on" with most of his comments. We highly recommend new brands do not target New York and FL in their initial launch plans. We believe it is...

Phew! The U.S. Drinks Conference 2008 is history now, but boy what a show. We had 63 folks from 16 countries attend, topping both numbers from last year. I'll be posting a series of reports on the conference, but a quick headline is that the theme that seemed to run...

We're pleased to announce that we've just been retained by Leblon Cachaça to work on Trade Marketing and Social Media Marketing. We're absolutely thrilled to be working with Steve Luttman, Gerry Schweitzer, Jaime Keller, Matthew Engle and the rest of their team on...