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Anticipation is rising for the U.S. Drinks Conference coming up next week on Oct. 14 in London. With the financial crisis roiling markets across the world, it's more important than ever to take a fresh look at brand strategies for the U.S. market. Jeff and Mike are...

I just got word that Absinthe Mata Hari got a Gold medal at the recent competition held by the Beverage Tasting Institute, and scored a spectacular 93 point rating. More to come next...

Here's a link the article from the Sept. issue of The Drinks Business on distributor consolidation in America and my comments on options for exporters to the U.S. Market.

I just joined a new (at least to me) social networking group called Wine 2.0 set up using Ning, and founded by Cornelius Geary. They held a big event in NY last week that I'd hoped to attend but ultimately couldn't make. I like the concept, but need to spend a little...

Anthony King and I worked a booth at the Johnson Brothers, Rhode Island holiday show for Absinthe Mata Hari. Good turnout and the attitude of retailers was very upbeat, very interested in new products, and especially interested in Absinthe. I was a bit surprised at...

OK, so I found a solution to the "Yahoo Problem" by deductive reasoning supported by trial and error....meaning I kept writing ad variations to see what got through the screen. Turns out the words that were a problem were related to "buy XXX online". They must have...

I had set up a Yahoo! Search Marketing ad campaign for Absinthe Mata Hari (to run the text ads you see on the top and right rail of search query results)...and they "declined" to run the ads. Their rationale was that the product was of questionable legality. After two...

The Drinks Business, one of our sponsors for the U.S.Drinks Conference 2008 just ran an article in their Sept. issue on distributor consolidation in the U.S. with a focus on the Glazer's/SWS deal and some comments from me. The article is particularly timely since Rudy...