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Breakfast in Britain

What is it about food in the UK? Overcooked beef,watery eggs, (and oh by the way, the portions are so small!) And yet, they make spectacular beer. Go figure.

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Greek Wine and why Long Tail Isn’t Yellow

In conjunction with our client All About Greek Wines, I had a great meeting with a group of Greek wineries and importers in New York Friday. The primary focus of the presentation was the development of an ecommerce concept and system. It was great to see everyone's...

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Tequila!

(l. to r. Pablo Miguel Musi, Jeff, Eucario Gonzalez, me and Joaquin Segura. Pedro Quintanilla not shown because he took the picture!)We had a great meeting with the folks at Senor Frog's in Cancun last week. And though the sun was shining and the Caribbean was an...

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Social Media Marketing: Working with Wikipedia

As we get more involved with social media, we've learned three very important things:1) You have to play by the rules2) You have to know the rules to play by them 3) The rules are always changingRecognize that Wikipedia is a third party source. That means that it does...

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Wine E-commerce

In spite of the recent Costco et al. verdicts, e-commerce’s time is coming in the industry. As many of you know I’ve been a passionate advocate of DOING SOMETHING NOW rather than waiting for the perfect solution to magically appear sometime in the hazy future. That...

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Be Part of the Conversation

We’ve heard a lot of people repeat the Web 2.0 cliché that “Content is King”. But the new thinking is that Content is not King, Context is. The internet has evolved in stages over the last 10 years from “Surf” to “Search” to “Find” and now the challenge is to...

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WSWA musings: On the “liquor guy look”

Have you ever noticed that liquor guys look different from everyone else…even without the badges we seem to stand out, maybe it’s the slicked back hair, tan faces, $3,000 suits and a penchant for “shooting the cuffs”…well, I’m just sayin’…

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FREE CONSULTATION

Call Steve Raye to find out
how we can help you
+1 860-833-6272

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Archives

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