Here’s a handy list of the most important wine and spirit industry newsletters in the U.S. Wine and Spirit Daily (WSD) http://www.winespiritsdaily.com/subscribe ($380/year) Highly regarded, original content, often from news releases, focuses on breaking news headlines Industry News Update...
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I’m collaborating with ECRM/Marketgate to put on a free webinar this coming Wednesday May 8, 2019 at 10:00AM EDT (New York time). The webinar will provide an overview of the American alcoholic beverage market and is free to all. To reserve your spot in the free webinar go to...
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My friends at the Italian trade agency (ITA/ICE) are conducing a series of educational courses billed as world-class, intensive and immersive and open to people working in the trade including somms, beverage directors, retailers, suppliers, importers, distributors, reps and media. My understanding...
Read MoreI’m sharing a research report courtesy of a team of wine marketing profs. from Sonoma State University and published by WineBusiness.com. The subject was digital marketing by domestic U.S. wineries, but the numbers are a good point of reference for export wineries as well. And a note to export producers…We’re...
Read MoreBevology partners with Best Wine Importers, global wine and spirit distributor and importer database.
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There’s a common mistake we see made by brands that are new to the U.S. or are managing sales from the home country. It has to do with “Pricing for the transition to a distributor.” We recommend that brands look at importing as a two-phase project. Phase 1 is to start with a...
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Liza Zimmerman did a great job of summarizing a “look over the horizon” based on one of the panel discussions held this week at Vinexpo New York in an article that ran on Wine-Searcher’s Newsletter. (You can read the whole article…and its worth it…here:...
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One of the big challenges we face with new-to-the-U.S. and new-to-the-World suppliers is a practical understanding of social media marketing objectives and metrics. In the olden days (ca. 2010) fans and followers were what got counted, reported and used as a yardstick. Unfortunately those metrics...
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