I gave a presentation on e-commerce (https://lnkd.in/e9K_xqHy) for wine in the U.S. with a focus on brands exported to the U.S. As you may know, domestic brands can ship “DtC” (direct to consumer) essentially bypassing the Three-Tier System.
That option is not open to brands imported into the U.S….for now. That said, it’s still a very important part of every brand’s U.S. market strategy from the retailer-to-consumer B2C perspective. So even if you are marketing a brand produced outside the U.S. E-comm has become a mission critical tool.
Click here to access the audio part of the presentation, and if you’d like to see the slides I’m referring to, just email me at Steve@BevologyInc.com to request the PPT and I’ll happily share.
And don’t forget, I’m now the host of “Get U.S. Market Ready with Italian Wine People” on the Italian Wine Podcast channel, with new episodes every Monday. Fabulous insights from the front lines of the U.S. wine market, with relevance not only to Italian wines, but all wines, domestic and imported.
Enjoy the show!