In conjunction with our client All About Greek Wines, I had a great meeting with a group of Greek wineries and importers in New York Friday. The primary focus of the presentation was the development of an ecommerce concept and system. It was great to see everyone’s eyes light up when they “get” the concept of virtual inventory through the Beverage Network database and the 50+ retailers for whom they provide the e-commerce functionality. If you’re interested in more detail, check out the excellent article (and headline) Ian Griffith wrote: The Long Tail isn’t Yellow.
Greek Wine and why Long Tail Isn’t Yellow
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