I’m just back from a loooooooong trip to Europe which ended in Verona at Vinitaly 2015 giving a presentation on disruptive strategies for the U.S. market.

The basic premise is that the web has democratized wine marketing permitting smaller players to compete on an even playing field with the big guys with big budgets.

Change the equation: 1+1=11

Change the equation: 1 +1 = 11

I talk about several strategies suppliers can use to connect directly with consumers at the precise moment in time they’re looking for information on specific wines, producers, varieties, regions and countries.

You can access the presentation here: US Wine Market, Disrupting the System. Steve Raye Vinitaly 2015 or on SlideShare.

And a special thanks to Stevie Kim of Veronafiere and her crack team for the invitation and hosting.