Welcome to the OH-pinions blog.  To explain the title, OH is the hydroxyl functional group which defines a given molecule as an alcohol.  So, this is a continuation of my previous musings on BATchat.net with comments on the business of marketing wine, beer and spirits.

Thanks for visiting, and I welcome you along for the ride.  For those of you who don’t know me, I’m President of Bevology, Inc., a marketing consulting company specializing in the international drinks industry and a frequent speaker and outspoken proponent of the strategy of breaking things to create something better.  Catch more deets at www.BevologyInc.com.

Best regards,


Steve Raye