On May 16 & 17 at the Metropolitan Pavilion, join over 2,000 trade show visitors, that include buyers, importers, distributors and retailers and 132 exhibitors from 20 countries at a high-energy, global conference in New York City that has been designed to inspire and empower you with the best ideas from all over the world of how to market, sell and grow your business. It’s brought to you by Beverage Trade Network (BTN), the leading platform connecting the global beverage industry.

You’ll also have a chance to network with12 globally-recognized keynote speakers, including top thinkers from Beverage Media, Bevology, International Wine & Spirits Research, J..F Hillebrand and Newman Wine, and yes, me too!

Here’s what you can expect:

#1: Incredible networking opportunities: I will be emceeing two content-full days of learning and networking with some of the brightest minds in the wine and spirits industry. There will be extensive networking opportunities throughout the event, including USATT Office Hours, where you can have your specific questions answered by experts.  I’ll be moderating one on importers/distributors with panelists Rob Bradshaw of Cape Classics, Mike Votto of Votto Vines, Martin Sinkoff of Frederick Wildman and Mick Yurch formerly owner of Sherry Lehmann. It will take place on Thurs, the 17th at 9:30AM.

#2: Best-in-class content: We’ve set up a speaker schedule of 12 TED-style talks that will challenge your view of the wine and spirits industry. In addition, we have scheduled three masterclasses, where you can learn more about the wines of up-and-coming wine production areas including Tejo Wines from Portugal, China and Beaujolais. View Full Schedule 


Make sure to register for the Wines from Tejo Masterclass to be conducted by wine educator and In the Grape author May Matta-Aliah.  Register here:  https://www.eventbrite.com/e/2017-usa-trade-tasting-masterclass-registration-portal-registration-31683342731

#3: A peek ahead at new products: One special feature of this year’s show is Unique and Innovative Products (UIP), where you will be able to learn about new wine and spirits offerings before anyone else. Buyers will get a chance to look at new and innovative brands and concepts from all over the world in one dedicated area at the show. Suppliers will get key buyer feedback to help plan their go-to-market strategy.

See what’s on at USATT 2017.

Here’s why you should attend this conference…

#1: You will learn proven techniques for entering the U.S. market: If you are looking to grow your distribution in the U.S. market, you will have plenty of opportunities to connect with distributors, importers and retailers. Moreover, each of the12 TED-style talks have been geared to the specific needs of brands looking to enter the U.S. market. The focus is on practice, not theory.

#2: You will get valuable feedback on how to speed your time to market: Not only will you get insights from fellow conference attendees, you will also have opportunities to mix and mingle with 2,000+ trade show visitors who are attending the Grand Tasting event. This is a unique opportunity to see what sophisticated New York wine and spirits connoisseurs think of your product.

#3: You will build awareness of your brand: A new free program for USATT exhibitors, called Show Deals, will help you drive more traffic and close more business during the event. Show deals are two-day discounts for attendees of the show from the beverage industry. These specials are only available at USATT 2017 and provide a strong incentive to close business during the event.

#4: You will meet the world’s newest wine and spirits brands: This year’s show is a truly global event, with exhibitors from over 20 countries. As part of our focus on bringing you the very best from all over the world, attendees of the USA Trade Tasting show will also have a unique opportunity to learn all about Chinese wine regions and varietals, including the elegant wines of Chateau Rongzi.

See the agenda and the full speaker line-up at this year’s Conference.


#5: Full access to the content of the show including EVERY session – We understand that you may want to spend time on the trade floor of the Grand Tasting during part of the show, or may be involved in meetings while some of the sessions are going on. That’s why we will be providing each attendee full access to all of the great content at the event, including video and social media highlights.


Get your USATT Conference Pass today.