There was only one Absinthe exhibited at the WSWA show (Mythe) and we were quite surprised at the dominance of licorice in the flavor profile. The folks there told us that the category is being consumed not only with the two rituals, but also as shots, mixed with Red Bull, and a depth charge in beer (A-Bomb). I think we’re gonna see this new generation of absinthe drinkers take ownership of the category in ways even our most creative mixologist friends like Robert Plotkin, Tony Abou-Ganim and Brian Van Flandern can’t even imagine. Ah, to be young again! But seriously folks, I think we’re going to find better acceptance of the authentic “Bohemian” style. It’s inherently more mixable because it doesn’t hit you in the nose with a 2 x 4 of licorice flavor.
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