Wow. What a concept. This is one of the most unusual industry get togethers I’ve ever been at particularly because it’s such an interesting mix of attendees…brand owners, distributors and assorted other industry folk were complemented by a ton of bartenders (according to Jeff Morgenstern’s Twitter tweat there must not be a bar open in SF, they’re all here!). Also present in great numbers (total attendance approx. 1,000!?!) were regular consumers. Well not regular. These folks are passionate about cocktails and incredibly knowledgeable. John Pellaton of Hine Cognac (John, I told you I’d give you credit) summed it up well…it’s like the Sundance Festival for the spirits industry. The key question I keep hearing is, who came up with the idea of N.O. in July…it’s hot and humid.
Tales of the Cocktail Day 1
Warning: count(): Parameter must be an array or an object that implements Countable in /srv/users/serverpilot/apps/bevologyinc/public/blog/wp-content/themes/Extra/includes/template-tags.php on line 54
Be Successful in America
Bevology is a marketing agency with decades of experience helping new-to-the-world and new-to-the-U.S. wine and spirit brands enter and grow in the U.S. market.
Visit our Services page to find out how we can help your brand.
