Then Jim took a thoughtful look at where the category might go. Key point, competition is great, the category will settle out, but all of us involved in the category need to insure we all market our brands with in an appropriate socially responsible way. Equally important is to grow the category…a rising tide will lift all boats. There are so many small producers getting into the mix perhaps it makes sense for all of us to get together to pool some resources. Just a thought.
TOTC Day 2 Absinthe Returns to America
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