We just launched a new service in partnership called GBS Capital Advisor.  Here’s the press release we released yesterday with some background.

Partnership Launched to Assist Beverage Entrepreneurs

GBS Capital Advisor to provide business planning and investment-sourcing assistance to start-up, early and mid-stage companies in all beverage categories.

Plano, TX (Feb. 2, 2011)  —  Two essential steps in bringing startup and early-stage beverage brands from concept to commercialization include a rigorous business plan and a practical strategy for attracting angel, private equity, and venture capital funding.  Mid-stage companies trying to get their product to the next level have similar working capital needs. GBS Capital Advisor has been formed to provide assistance to business owners and entrepreneurs facing these challenges.  The company is a partnership between two complementary consumer products consulting firms, GBS Growth Partners, and Brand Action Team.

“We regularly see companies and individuals with great products and ideas who need planning expertise and financing support to gain traction,” said Jack Brennan, Managing Partner of the new entity.  “These companies typically have done some planning but could benefit from more structure and detail necessary to attract the capital investment to grow their brands.  We have the expertise to bring these companies the contacts and experience on how and who to approach for financial support,” he added.

According to Steve Raye, Managing Partner at Brand Action Team which specializes in spirit, wine and beer marketing, “The services GBS Capital Advisor offers include development of a professional business plan that is designed to present a company in its best light, in a format that answers the questions that investors ask when they evaluate concepts.”

As a result of a combined century of experience at global CPG companies such as Coca Cola and Diageo, coupled with the contacts, industry data and market research capabilities in beverages, GBS Capital Advisor can accelerate both the planning and funding processes.  “We work with our clients to provide a comprehensive business plan in 60 days,” Brennan said.

While many consultants can tell you what to do, the GBS Capital Advisor program does most of the work for the brand owner.  The process has been proven successful in getting the right investors to look at the company and provide the investors with the right information they need to evaluate the opportunity.  Additional services include development of a Private Placement Memorandum (PPM), Consumer Marketing and Social Media Marketing plans, as well as consulting on commercialization, distribution supply chain and HR issues.

GBS Growth Partners has an existing investment partnership with a private equity firm formed specifically to invest in high potential consumer products.  “Our extensive network gives us access to an array of Angel investors, VCs, Private Equity and other sources that significantly expands financing potential for these projects,” commented Brennan.

GBS Capital Advisor has offices in Plano, TX and Avon, CT.  For more information visit www.GBSCapitalAdvisor.com.  Tel # 860-803-1072

Brand Action Team is marketing consulting company specializing in wine, spirit and beer category and is based in Avon, CT.  For more information visit www.TheBrandActionTeam.com.

GBS Growth Partners is a consumer product consulting company specializing in the food and beverage category with offices in Plano, TX.  For more information visit www.GBSGrowthPartners.com