Steven discovered Singani while filming the movie Che! in Bolivia. He fell in love with the product and has been on an “adventure”, perhaps better titled and odyssey, to bring it to the U.S.
Brand Action Team has been brought on board to lend a bit of industry brand management expertise to the enterprise, and I have to say, it’s been a blast. Along with our Brand Ambassador Jonathan Brathwaite, we’ve been rediscovering that it doesn’t take millions of dollars to successfully launch a spirits brand. An Academy Award winner behind the brand helps, as does the magic fairy dust that seems to surround this product. (and no, I’m specifically not alluding any drugs that may come from this part of the world.)
Industry folks are invited to visit us at the MCC on Sunday May 11 at Convene, 12 Old Slip in NYC. Steven will be there from 1-4PM. Please stop by and say hello.