usatt_logo_white_bgThe USA Trade Tasting has recently announced it is adding a new area at the how called “Unique and Innovative Products Pavilion. The UIPP will showcase creative and cutting edge ideas and brands from around the world for U.S. buyers.

“The idea is to make New York the first test market for new concepts and ideas related to branded alcoholic beverage products. Suppliers can get key buyer feedback and plan their go-to-market strategy based on the feedback and buyer interest they get at the event,” said Sid Patel, USATT CEO and founder. Since the area will be separate from brands exhibited at regular booths, the program is capped at 100 SKU’s total among wine, spirits and beer. Early confirmation of participation is required to assure brands can secure the place.

“UIPP is a separate a feature from being a USA Trade Tasting exhibitors and represents an extra opportunity to get visibility for new brands. USATT will work with suppliers to secure TTB COLA approvals and sample shipments,” Patel concluded.

More details on the USA Trade Tasting and the Unique and Innovative Products Pavilion is available at