I gave a presentation at the Winemark Conference in Romania last year that has just been posted. (wearing my “Alcohol Professor” hat, with thanks to Adam Levy) The subject was “Breaking into the U.S. Market” and was really well received, judging by the level of engagement and response.
Here’s the link to the presentation: https://www.youtube.com/watch?v=Ra2ZIYrZ_YA&t=293s
And a big shout out to Iulian Ernuteanu and Simona Mardale for inviting me and posting the presentation. Check out their YouTube channel to see mine and the other presentations, including Adam Teeter from Vinepair.
A key point I’d like to stress is that while we’re all ensnared by the Coronavirus lockdown, life and business will ultimately continue. I’m posting this to help wine producers interested in exporting to the U.S. to help them “Get U.S. Market-Ready.”