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Social Media Explained

I can’t take credit for this, and the original creator of the idea is lost in the mists of time and repostings.  But I think this does a great job, albeit a bit crudely, of explaining the difference in how some of the major social media sites work.

Okay, so maybe I am a Luddite. Pinterest is “Curated Browsing.”

The “kids” (our name for the real social media gurus in our office who do the real work) have their finger on the pulse of the tech world.  They’ve been talking up Pinterest as a useful new tool to leverage the coverage we’re generating for our clients.

Ever the skeptic, I needed some validation that the numbers make it worthwhile and that the tool has credibility.  So after seeing Gary Vee’s endorsement…scratch that…MANDATE to use it, I flipped over to the believer side.

Here are the deets:

What is it: A virtual bulletin board that allows users to share images and links that they find interesting or inspiring.  These “Pins” can be placed on thematic “Boards” that users can customize for any topic.  Once something is pinned it can be “repinned” by other Pinterest users.  So it’s a bit like a Twitter Retweet, but on steroids, and for normal people.

Has it reached scale yet?  You bet!  Here are some of the latest data reported in Mashable:

-Estimated Unique Visitor increased 429% from Sept. to Dec. 2011…to 7.21 million.  And the rate of growth is accelerating.

-Pinterest is driving more traffic than Google+.  That’s right, it’s leapfrogged Goliath and has become one of the most popular social media portals for consumers to visit prior to visiting retailers’ websites.  According to Hitwise, it’s number 5 behind Facebook, YouTube, Twitter and Yelp…and climbing fast.

I thought a comment on Mashable by Treehouselogic incisively homed in on the strategic value here:  Pinterest’s strength is that it captures passive social media users….the lurkers and readers.  So it’s not necessarily the early adopter types or Twitter geeks, it’s a mainstream tool.  And it works differently than search or Facebook or Twitter…think of it as “curated browsing”.

So is Pinterest perfect?  Of course not.  According to our Anthony King, it’s definitely female-oriented, and because it’s used by a lot of Moms it’s probably wise to err on the conservative side while getting your feet wet.

If the Name Fits…

Here’s a fun idea for which I’d welcome reader contributions: name and subject pairings that sparkle with irony, humor, serendipity and coincidence.

-Leslie Gevirtz authored a story on Reuters on wine sales trends.  Maybe her family farmed the famous grape in Alsace?

-Alex Bloxham writes on pairing red wines and cheese in the Daily Telegraph.  His name suggests he include some ham and Nova in the story.

 

 

 

Vinitaly US Tour Stops in NY

Stevie Kim of Vinitaly, Alfonso Cevola, Greg Dal Piaz and Steve Raye

Last week Stevie Kim & Co. brought the Vinitaly Road Show to New York and I was on a panel discussion with Greg Dal Piaz of Snooth, Joe Czerwinski of Wine Enthusiast and Alfonso Cevola of Glazer’s and the author of the “On the Wine Trail in Italy” blog.

We began the discussion talking about the role ratings play in terms of getting brands into the US, on the shelf and purchased by consumers.  Bottom line, while they’re fraught with issues, they are an easily understandable way to distinguish between wines.

Alfonso Cevola makes a point Greg clearly disagrees with...not unusual!

The conversation quickly segued to Social Media Marketing, arguably the most talked about subject in the wine world today.  Since I’d been on panels with several of these gentlemen before, it was interesting to put our convo this year in context with similar discussions in past years.  Key realization, the evolution of social media, wine criticism and wine writing from citizen blogging to a more professional standard.  And a milestone cited was Jancis Robinson appointment of Alder Yarrow as her designated American correspondent.

You can hear more of my and Greg DP’s comments in a video interview they did.

Upcoming Wine and Spirits Tasting Events and Competitions

As a complement to the list of events just published, here’s a list of Tasting Competitions

Micro Liquor Spirit Awards:: Eligibility: Product sells less than 50,000 9-liter cases annually in USA.  Deadline Oct. 17, 2011.  http://www.microliquorawards.com/

New York International Spirits Awards:  New York, Oct. 16, 2011. www.nyispiritscompetition.com.
Indie Spirits Competition:  November 11, 2011 San Francisco. http://indiespiritsexpo.com/

San Francisco Spirits Competition: 2012 dates TBD.  Entries usually due mid Feb, event Mid-Mar. http://www.sfspiritscomp.com/

San Francisco Wine Competition. Entries due May 25, 2012. Event June 15-17, 2012. http://www.sfwinecomp.com/
Ultimate Beverage Challenge:  http://www.ultimate-beverage.com/

Ultimate Spirit Challenge: Mar 5-9, 2012, entry deadline Feb. 17, 2012 http://www.ultimate-beverage.com/

Ultimate Wine Challenge: April 23-27, 2012, entry deadline April 6, 2012. New York. http://www.ultimate-beverage.com/

Ultimate Cocktail Challenge: June 4-8, 2012, Entry deadline May 18, 2012.  This has been expanded in 2011 to include two sections, “Classic Cocktails” and “Signature Cocktails”.  http://www.ultimate-beverage.com/

Beverage Testing Institute:

BTI conducts a series of tastings of both wine and spirits by category throughout the year. They also run a value wine competition and  packaging competitions for spirits and wine. http://www.tastings.com/trade.html

The Wine Trials:

This is actually a book published annually and focusing on generally available wines retailing at under $15.  There is no fee to participate.  Deadline for entries usually in October.  www.fearlesscritic.com

IWSC (International Wine and Spirits Competition):  2012 deadlines TBD. http://www.iwsc.net/news1/488

International Spirits Challenge:  Put on by Drinks International Magazine, Entry deadlines vary by category but generally April/May.
http://www.internationalspiritschallenge.com/

Spirit Masters

Run by Drinks Business/Spirits Business Magazine. 2012 dates TBD, but usually end June. http://www.thedrinksbusiness.com/content/view/10862/444/

SIP Awards:

www.sipawards.com, Deadline for submission May, 2012.

 

Upcoming Wine and Spirit Events

Hospitality Business Exchange—Food and Beverage,  Nov. 6-9, 2011, Miami. http://www.oxfordexpos.com/

Fancy Food Show: Winter show: San Francisco, Jan 15-17, 2012. Summer show Washington DC, June 17-19, 2012.  http://www.specialtyfood.com/do/fancyFoodShow/LocationsAndDates

Boston Wine Expo Jan.22-22, 2012, Boston, MA. http://www.wine-expos.com/boston/
South Beach Wine and Food Festival: Feb. 23-26, 2012, Miami, FL, http://www.sobefest.com/corporate/

NY Wine Expo:  Mar. 2-4, 2012 at the Jacob Javitz center, New York.  http://www.wine-expos.com/wine/ny/

ProWein: March 4-6, 2012, Dusseldorf, Germany. http://www.prowein.com/

Nightclub & Bar Show:  Las Vegas, March 12-14, 2012. www.ncbshow.com

VinItaly:  March 25-28, 2012, Verona Italy. http://www.vinitaly.com

U.S. Drinks Conference and Wine and Spirits Wholesalers of America Annual Convention and Exposition:  April 2-5, Las Vegas, NV. U.S. Drinks Conference will be co-located with this event.  www.wswa.org and www.USDrinksConference.com

American Craft Distilling Conference:  2012 TBD (most likely April).  http://www.distilling.com

Manhattan Cocktail Classic: May 11-15, 2012 in New York. http://manhattancocktailclassic.com/

London International Wine Fair: May 22-24, London Excel Center. http://www.londonwinefair.com/content/

Vinexpo Asia-Pacific: May 29-31, 2012, Hong Kong.  www.vinexpo.com

Aspen Food and Wine Classic: June 15-17, 2012, Aspen, CO.  http://www.foodandwine.com/classic-in-aspen/

San Diego Spirits Festival: June 30-July 1, 2012, San Diego, CA.  http://www.sandiegospiritsfestival.com/

Bar and Wine Show: Formerly the NY Bar Show, June 26/27, 2012, Jacob Javitz Center NY. www.thebarandwineshow.com

Tales of the Cocktail: February 12-15, 2012 Vancouver, Canada. July 25-29, 2012, New Orleans. http://www.talesofthecocktail.com

American Wine Bloggers Conference: Aug. 17-19, 2012, Portland, OR. http://winebloggersconference.org/america/agenda/

Newport Wine Festival, Newport, RI.  Aug. 17-19, 2012.  http://www.newportwinefest.com.

Miami International Wine Fair:
2012 TBD, Usually Oct. http://www.miamiwinefair.com/

Wine Enthusiast Toast of the Town:   http://www.toastofthetown.com/

New York, May 3, 2012, Chicago, June 8, 2012, Washington DC, June 22, 2012

Indy Spirits Expo:  2012 TBD, probably Sept. www.indyspiritsexpo.com

Wine Riot US Tour: Consumer event targeting Millennials. 2012 TBD. http://secondglass.com/wineriot/

Ultimate Blast: 2012 date TBD  usually New York in Oct. http://www.ultimate-beverage.com/spirits_wine_tasting/ultimate-blast-registration/

European Wine Bloggers Conference:  TBD, Oct., 2012.  http://winebloggersconference.org/europe

Vinitaly Tour USA:  TBD 2012, usually NY and DC.  http://www.vinitalytour.com/

Vinitaly US Tour Coming to New York

Vinitaly is “taking it to the streets” with trade events  in DC Oct. 17 and New York Oct. 19.  Check out the deets at  http://vinitalyustour.eventbrite.com/

I’ll be speaking at one of the business seminars on Social Media along with Greg Dal Piaz Editor-in-Chief of Snooth, Joe Czerwinski, Tasting Director and Managing Editor of Wine Enthusiast and Alfonso Cevola  Italian Wine Director at Glazers and moderated by Stevie Kim of Vinitaly  and its producer Veronafiere.

You can register for the NY event specifically, at  http://vinitalyustour.eventbrite.com/

Gary Vee Calls It Quits

In a surprise announcement yesterday Gary Vaynerchuk of the erstwhile Wine Library TV aka “The Thunder Show” and most recently host of Daily Grape announced his retirement from wine.

So what?  Well for those of you who don’t know Gary, he’s been a force in revolutionizing and democratizing the way wine is tasted, reviewed, promoted and sold.  With nearly 900,000 twitter followers and videos viewed by upwards of 90,000 people a day, the guy had some major juice. And don’t forget he also literally wrote the book, ah…books…”Crush It” and “The Thank You Economy” that served as latter day Cluetrain Manifestos on Social Media Marketing.

More important than reach, though, has been his impact not just on consumers, but on the trade and influencer set as well. While some may  have winced at the “F-bombs” he dropped at our USDC last year (and I’m not talking about “Fruit”), his in-your-face, stream of consciousness and high-energy delivery reset the mode button for winespeak.

Now the question becomes, what’s next?  Dr. Vino (Tyler Colman) posted his thoughts yesterday and got me thinking.  Tyler himself caused a tipping point in wine criticism with his outing of Robert Parker’s Wine Advocate policies and everybody in the world of citizen wine blogging is still talking about that.

I don’t have the answer to what’s next, but it sure will be fun to watch.

Sipping and Spitting at TOTC and AWBC

I’ve been seriously out of touch the last few weeks and apologize for the dearth of posts.  But here comes a couple to catch up.

Tales of the Cocktail and the North American Wine Bloggers Conference overlapped in June and I managed to attend parts of both.  And perhaps the most notable insight was the reinforcement of how different the worlds of wines and spirits are.

Tales has turned out to be an interesting mélange of brand, agency, trade and consumer folks doing a deep dive (some quite literally) into the lively world of ardent spirits.  Our client Mandarine Napoléon sponsored a session on the comparative perspective of European vs. American bartending ably moderated by Jonathan Pogash with panelists Simon Difford, Dushan Zaric and Nicolas de Soto.  Dushan and Employees Only cleaned up at the awards show on Sat. nite with a win for Best Cocktail Bar and Worlds’ Best Drink Selection.  He was also doing a great job of sharing the love at the Stoli table at the Wm. Grant party at the WWII museum.

Pisco captured the limelight with a session on Wed. showcasing  the range of producers and styles from Peru and Chile.  Thanks to Shelley Alger and Timothy Childs of Oro Pisco for putting the event together, ably supported by the irrepressible Pisco promoter Diego Moret de Mola of BarSol.

Tales is a great opportunity to connect with all the people in the cocktail community on an equal footing.  SVPs and MD’s, Global Brand Ambassadors and Market Managers, Bloggers, writers and all points in between come together to drink, talk, share and meet personally…something often missing from the online world we live in.  Kudos to Ann Tuennerman and the TOTC crew for besting themselves yet again and setting the bar high for next year.

NAWB by contrast is a bit more subdued event, and in my humble estimation a direct result of the very civilized convention of spitting rather than swallowing.  I missed Jancis Robinson’s speech on Thursday but did manage to catch Eric Asimov’s take on how citizen bloggers are democratizing the world of wine writing and criticism, and also undermining the career opportunities for professional wine writers.

A bunch of our friends were up for awards this year and we thought it was kind for Joe Roberts of 1WineDude and Amy and Joe Power of Another Wine Blog to cede the spotlight with top blog winner Alder Yarrow’s Vinography.

 

Charlottesville VA hosted the event and though it managed to coincide with a major humidity and heat wave, it still couldn’t dampen the enthusiasm of the crowd to tour Thomas Jefferson’s Monticello.  I’m guessing the author of the Declaration of Independence and Bill of Rights never envisioned the impact of the internet on freedom of the “press”.  But it was a particularly appropriate venue for an event to showcase the capabilities of American wine producers in his home state of Virginia.

Snippets from Santorini

Our clients from All About Greek Wine hosted a contingent of guests on a trip to Santorini courtesy of Wines from Santorini in June and we came away with some interesting perspectives to add to the incredible vistas.  Attending the trip was Christie Dufault who’s a sommelier at RN47 and teaches wine at CIA in Napa, her husband Jordan Mackay a freelance writer for the NYT and other print outlets and author  of “Secrets of the Sommeliers”, Greg Dal Piaz editor of Snooth, Jon Troutman who works with Gary Vaynerchuk on Daily Grape, and me.

Jon Troutman, George Athanas and Greg Dal Pias in Oia discussing the itinerary for the week.

Quipmeister Jordan Mackay noted, “There’s just no way to shorten the name of Assyrtiko in my notes.  Three letters don’t work and a fourth isn’t much better, so you might as well go with the whole name.”

Alder commented at our visit at Karamelegos that “it may be an American perspective, but how cool is it to have a tasting at a winery run by a guy named Artemis, with wines poured by Antigone.”

Alder Yarrow of Vinography

 

At Canava Roussos, founded by Agape Roussos’ ancestors in 1836.  A lovely tourist stop for sure, but what’s particular nice is that it’s a working winery.  The way they make the wine hasn’t changed much, still using the traditional rooms for grape crushing by foot, wicker baskets for transferring the grapes from the vineyards, and fermenting barrels of Russian Oak over 100 years old and still in use.

A delightful surprise was the mavrathiro, a sweet wine made from the eponymous red grape. It can’t be called “Vinsanto” because the modern law says Vinsanto can only be made from white grapes.  Canava Roussos’ mavrathiro is a traditional wine, historically produced as “Nama” wine…which the locals produced as a gift for the church and the wine was used as sacramental wine in the many churches that dot the island.

Blue just doesn’t describe the color that dominates and defines Santorini… I’ve referred to it as impossibly blue, a blue that is so intense it almost hurts the eyes.  Doorways, windows, and of course the ubiquitous church domes are painted a classic blue that accents the sapphire blue sea and paler blue sky that dominate practically every view.

The town of Oia on Santorini

Another view of Oia

Harbor at Amoudi

We got a  wonderful presentation of all that makes Santorini unique by Dr. Yiannis Paraskevopoulos, Bordeaux-trained, and professor of oenology at University of Athens.  One key feature of the island is that the volcanic “soil” has 0% clay, so not only is it phylloxera-free, it’s phylloxera-immune.  Santorini wines are the expression of terroir itself.  Minimal intervention…little sulphur is needed because of the natural high acidity and low pH of the wine.  The vineyards are effectively organic (though not certified) because there are very few pests, little problem with mildew because of the dry climate, not irrigated and not fertilized.

Yiannis Paraskevpoulos sharing a barrel tasting with Jordan Mackay

Santorini also “he oldest vineyard on the planet.”  Because of the way  the vines are “headed”  (cut down to the soil surface and a new vine emerges from a dormant node) every 80 years or so.  It’s known it’s been done at least five times on his land, so we know that the vines are at least 400 years old.  And they’re descended from the vines that survived the cataclysmic eruption of the volcano in ca. 1630 BC This is part or the story of Assyrtiko’s minerality.  But because of the nearness of the Aegean Sea, the constant winds depositing salt from the sea mists that contributes a briny note, and accentuates the minerality.

One of Gaia’s wines is called Thallasitis, meaning “Wine from the sea.”   Historically  the ancient Greeks would blend wine with seawater and use it as a tonic to promote health.  In a way we do that today, because the influence of the sea spray on the vineyard influences the wine we make today.  Taking that idea further, in  a quest to understand how Assyrtiko lives, Paraskevopoulos has combined his passion for diving and winemaking and “cellared” 500 bottles in the ocean (his winery is located literally on the beach) and plans to do that each following year to learn how the wine ages with absolutely no interaction with oxygen.

Yiannis told a story about having purchased a rare, perhaps unique, 150 year old bottle of wine made in Santorini.  “We were surprised that not only was it still alive and still kicking, it really brought home to us the fact that we in Santorini have much to learn about the potential of what is really possible here.”

While we went cocktail-less for the week, Greg Dal Piaz coined a new drink concept:  “Santorini-tini”…use Gaia Retsina and Gin.

Greg Dal Piaz, editor of Snooth

More to come…

 

 

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