Your “Last Ad”: The Front Label
Basic tips for wine label design: make sure to include the information a customer needs to make a choice.
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Markup vs. Margin: Two Sides to the Same Coin
Understanding the difference between the two related terms “Margin” and “Markup” is critical to business success.
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USA Trade Tasting Returns to New York, May 16/17 2017
USA Trade Tasting returns to New York May 16/17. Register at http://usatradetasting.com/
read moreUSA Trade Tasting Adds New Area: “Unique and Innovative Products Pavilion”
The USA Trade Tasting has recently announced it is adding a new area at the how called “Unique and Innovative Products Pavilion. The UIPP will showcase creative and cutting edge ideas and brands from around the world for U.S. buyers. “The idea is to make New York the...
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“The Future Ain’t What it Used to Be”
Steve Raye’s comments on what’s next: Pot, wine, Trump, Star Trek and Gravity.
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USA Trade Tasting May 16/17, 2017
USA Trade Tasting 2017 will be bigger, better and more productive.
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Viral is an Outcome, Not a Strategy
So the client says, “OK team, here’s our new plan, we’re going to make a viral video.” I’ve heard that statement or variations thereof a number of times. And the fundamental problem I have with it is that it confuses an outcome with a strategy. Sure, having a video...
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Four Step Progression to “Data” into “Action”
I remember it clearly. I was on a plane (in domestic first class when it meant something) with a marketing mentor of mine, Dan Sherr. He has a way of talking that was really teaching. And the lesson he gave me on that flight that has stuck with me for decades. The...
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