OH-pinions

Comments on the wine and spirits business

U.S. Wine and Spirit Industry Newsletters

Here’s a handy list of the most important wine and spirit industry newsletters in the U.S. Wine and Spirit Daily (WSD) http://www.winespiritsdaily.com/subscribe ($380/year) Highly regarded, original content, often from news releases, focuses on breaking news headlines Industry News Update...

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Wine Relationship Brokers

Finding an importer or distributor for your wine and spirit brand in the U.S. can be a challenge, Steve Raye and his new book “How to Get U.S. Market Ready” is featured as a solution.

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Free 3-Day Immersion Course in Italian Wine

My friends at the Italian trade agency (ITA/ICE) are conducing a series of educational courses billed as world-class, intensive and immersive and open to people working in the trade including somms, beverage directors, retailers, suppliers, importers, distributors, reps and media. My understanding...

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Just Released: Sonoma State Research Report on Digital/

I’m sharing a research report courtesy of a team of wine marketing profs. from Sonoma State University and published by WineBusiness.com. The subject was digital marketing by domestic U.S. wineries, but the numbers are a good point of reference for export wineries as well. And a note to export producers…We’re...

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Pricing: Factor in “Next” Along with “Now”

There’s a common mistake we see made by brands that are new to the U.S. or are managing sales from the home country.  It has to do with “Pricing for the transition to a distributor.”  We recommend that brands look at importing as a two-phase project.  Phase 1 is to start with a...

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