We’re proud to announce that Brand Action Team has been hired for trade marketing services for ProWein, International Trade Fair Wine and Spirits. I had the chance to attend last year’s show and was blown away by several things I saw there.
1) ProWein is focused on the business of the business. Unlike some other international shows, there’s no consumer component…on purpose. People attend for two reasons…to see what’s out there, and to make deals.
2. It’s huge and getting huge-r…40,000 visitors, 4,000 exhibitors and a waiting list for booths. This year they’re opening two new halls to accommodate demand.
3. “Wein” may be in the name, but spirits are in the heart, there’s an entire hall dedicated to spirits.
4. More Americans need to know about it and go. ProWein has definitively become the most important international wine and spirits trade show, but few Americans are aware of it, or have attended.
So if you’re a supplier, importer, wholesaler, retailer or on premise account with an interest in new products and wine and spirit trends happening around the world…you’ve got to be there.
ProWein will take place Mar. 24-26, 2013 in Düsseldorf, Germany.