Just Released: Sonoma State Research Report on Digital/
I'm sharing a research report courtesy of a team of wine marketing profs. from Sonoma State University and published by WineBusiness.com. The subject was digital marketing by domestic U.S. wineries, but the numbers are a good point of reference for export wineries as...
read moreBevology Partners with Best Wine Importers U.S. Import and Distribution Database
Bevology partners with Best Wine Importers, global wine and spirit distributor and importer database.
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Pricing: Factor in “Next” Along with “Now”
There’s a common mistake we see made by brands that are new to the U.S. or are managing sales from the home country. It has to do with “Pricing for the transition to a distributor.” We recommend that brands look at importing as a two-phase project. ...
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Metrics that Matter
One of the big challenges we face with new-to-the-U.S. and new-to-the-World suppliers is a practical understanding of social media marketing objectives and metrics. In the olden days (ca. 2010) fans and followers were what got counted, reported and used as a...
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Chiaretto, Italy’s Surprising Rose’
I visited the Bardolino region this year with a group of other journalists and came away, surprised, delighted, and with a whole new appreciation of what makes Rosé, well Rosé. My memory of the category was tainted with the bottles of Mateus and Lancer’s...
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DtC in 2019: Great news for wine, not so bad news for spirits
Steve Raye opines on the outlook for DtC in wines and spirits in 2019
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Vinitaly International Academy Debuts in Los Angeles
Vinitaly International Academy (VIA) will run a new Italian Wine Ambassador certification course in Los Angeles, California, from February 18th to 22nd, 2019. The new course will be taught by VIA Faculty members Sarah Heller MW and Henry Davar and will feature...
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Alice Feiring Sponsors New Wine Writer Competition
One of my favorite wine writers and a global leader in the natural wine movement, Alice Feiring has started a new competition called the Feiring Line Wine Writing Award. The competition is teed up for new writers who, as Alice says, "haven't taken the plunge." I've...
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